Bike Shop Talk: Service is Always the Answer

Arleigh talks with Jude Gerace from Sugar Wheelworks as they discuss why service should always be the answer in the bike industry, why we need to move away from the "independent bicycle dealer" framework & being a woman in the bike industry.
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Show Notes

Question for you

How can the bike industry move the needle when it comes to simply getting people on bikes? How do we think of the user journey and the barriers they need to overcome? Chime in the comments or Twitter and Facebook. #betterbikeindustry

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