When I tell people I run a website with the goal to empower women in cycling they automatically hear “feminist.” This is as far from truth as you can get as I simply want more people on bikes, and realize that a huge opportunity is to empower women on two wheels.
Last week the Bike League released a report wrapping women’s cycling stats and misconceptions together. The report, Women on a Roll, is a great summary of the state of cycling but not just for women – for everyone. Anyone working to get more people on bikes could benefit from reading the stats and assumptions found in this report. Stripping the spandex and politics from getting more bikes on the road this report gives a great baseline for many shops and advocacy groups to build forward momentum off of.
Focus on the 5 C’s
Catchy, but effective. The 5 C’s will help increase ridership in all communities (and across most niches.)
If brands, product managers, bike shop owners, and advocacy directors focused on the 5 C’s cycling will be headed in a positive direction.
I realize this is very much a repost of a press release, but the idea is killer and each program is unique. Do you think you could use any of these ideas in your community?
To seed and support this growing momentum to encourage women from all backgrounds to become engaged in bicycling and the bike movement, the League of American Bicyclists’ Women Bike program has awarded $7,500 in small grants to innovative, model campaigns in four cities.
WE Bike NYC
Engaging Latina Women Through Bilingual Outreach and Resources
Breaking down barriers for women cyclists, WE Bike NYC
realizes the importance of creating a space where new riders feel welcome and understood. “Engaging Latina women is done by creating accessible resources where these women can literally and figuratively see themselves — or people who look like them,” says Liz Jose, a bilingual organizer and founder of the group. “Our goal with this grant is to create outreach and educational materials in print and online that encourage Latina women to join the bicycle movement. By compiling existing Spanish language resources as well as creating new, downloadable documents, the work created under this grant will create a model for language inclusiveness for groups across the country, as well as materials such as a Spanish-language ‘Fix-A-Flat’ book featuring Latina women and a Spanish-language ‘Club Pack’ that can be used to begin work in local communities.” Learn more about WE Bike NYC
Women Bike PHL (Bicycle Coalition of Greater Philadelphia)
Girl Scouts on Wheels
The Bicycle Coalition of Greater Philadelphia’s Women Bike PHL campaign is working to get more women and girls on bikes in Philadelphia. Their innovative “Girl Scouts on Wheels” project is developing and promoting a Biking Basics patch, as well as offering Bike Rodeos and Learn-to-Ride classes to Girl Scout troops. “I was a Girl Scout for 10 years, and know from experience what a positive impact that organization has on youth,” says Katie Monroe, Women Bike PHL coordinator. “If we’re serious about getting more women riding, we need to start young — and Girl Scouts seems like the perfect platform for educating and inspiring girls to get pedaling. It’s also a powerful national network, so ideally this partnership between bike advocates and Girl Scouts could be replicated around the country.” Learn more about Women Bike PHL.
We Are All Mechanics
A women-owned and operated initiative since 2003, We are All Mechanics has been teaching bicycle maintenance courses to women in the Madison-area community for 10 years. The grant from the League will enable us to offer scholarships to women who would otherwise not be able to participate in our Basic Bicycle Maintenance Course,” says Ali Dwyer, a co-founder of WAAM. “Participants in our Basic Course report that they are excited to share what they know with others, and they report riding more often, for more reasons, and with more confidence after taking our course.Our successful program, and our original materials will serve as a model for other programs and bicycle educators.” Learn more about We Are All Mechanics.
Marin County Bicycle Coalition
Women on Wheels in Spanish
$2,500 (Special Smart Cycling grant)
Marin County Bicycle Coalition’s Women on Wheels was developed in 2011 to provide classes for women to ride together and provide other shared information. “The classes are designed to help women gain the confidence and skills they need to ride a bicycle for errands, to get their children to school or for recreation,” says MCBC’s Wendi Kallins. “With this grant, we’ll be able to offer these classes in the low income, predominantly Hispanic neighborhood of the Canal area of San Rafael – and make the curriculum for Spanish-speaking women available to other communities around the country.” Learn more about Women On Wheels.