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Open Letter to Marketing & PR Agencies in the Bicycle Industry

Marketing departments, CEO’s and public relations agencies this is for you It is Sunday evening at 5pm eastern standard time. In 12 hours I will be at the airport on my way to Las Vegas for Interbike. Most of my collegues and friends are either in Las Vegas or on their way. They aren’t sitting by their phone or computer waiting… We aren’t waiting to…

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War with the Industry: We are the Problem

I have many bones to pick with the industry I love, I’m calling it a war – a war to get more butts on bikes, to get kids safer to adventure and for the industry to get their head out of the ground. First step was bike shops, the front line of the bicycle industry. Now to put more of a blanket across the complete industry, to…

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War with the Industry: Starting with the Bike Shops

I have many bones to pick with the industry I love, I’m calling it a war – a war to get more butts on bikes, to get kids safer to adventure and for the industry to get their head out of the ground. The first battle in this war is with the small guy on the totem poll with so much power… bicycle shops. Most…

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