SRAM Ladies Lounge

2012 SRAM Gold Rusch Tour
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Introducing the 2012 SRAM Gold Rusch Tour

Rebecca Rusch is back at it again. Events across the country to encourage women to get on their bikes and ride!

2012 SRAM Gold Rusch Tour

2012 SRAM Gold Rusch Tour

The Sea Otter Ladies Lounge at the Sea Otter Classic: April 19-22

Drop by the SRAM booth and meet your favorite female pros. Ask questions, check out new gear and listen in on our mini tech clinics. Rebecca and the other pros will also host short ride clinics and pump track sessions. For more
information on tour specifics and updates, please visit www.goldruschtour.com.

Dirt Rage Dirtfest Dirty Girls Clinics in Raystown, PA: May 17-20

Join Rebecca and SRAM/Specialized female athlete, Katie Holden for Specialized demos and free ride clinics during the three-day mountain bike festival.

Sun Valley Media Camp in Sun Valley, ID: July 4-9

By invite-only, eight lucky female representatives will meet Rebecca, Katie Holden, Meredith Miller and Lea Davison for a personal tour of the world class riding in Sun Valley. The camp coincides with USAC XC National Championships in Sun Valley (July 5th-8th) to allow the attending media to cover the event and experience Idaho riding at its best.

“Wheel Girls” Mountain Bike Club in Sun Valley, ID: June through July

Rebecca and her local female mountain bike posse will coach a 6-week teen riding camp for the second year. The classes will meet in June and July for weekly riding sessions on different trails in the Sun Valley area. The camp will focus on riding skills, trail etiquette and volunteer trail work.

Kokanee Crankworx Dirty Girls Clinics in Whistler, BC: August 13-19

The biggest freeride festival in the world, Crankworx is a magnet for the world’s best riders. With a collection of some of the best trails and parks on the planet, Rebecca and SRAM/ Specialized female pros will guest instruct and lead rides for all ability levels throughout the week.

Levi’s Granfondo Ladies Lounge and Media Camp in Santa Rosa, CA: September 29

Activities will include a pre-event social hour with complimentary bike fit and equipment check at NorCal Bike and ride tips from the pros. Rebecca and other female pros will offer a pre-ride preview of some of the toughest parts of the course. Post-event activities will include a SRAM/Specialized VIP reception for women and their guests with refreshments and GU recovery drinks.

Roc D’Azur Ladies Lounge and Dirty Girls Ride Clinics in France: October

This French mountain bike festival is open to riders of all levels and hosts races, fun rides, a huge bike expo and parties. Each day at the SRAM booth, female pros will be available to answer questions and lead mini-tech clinics. The pros will also be hosting short ride clinics and pump track sessions.

Sea Otter Classic Twitter
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2011 Sea Otter Update

Sea Otter Classic TwitterA quick status and “what the hell are you doing?” update!

It’s 7am in Monterey and I’m slowing getting my crap together to go grab some food and head out to the venue.   Today’s my last day at Sea Otter as I fly out tomorrow morning.   I plan on getting a ride in (if possible) and take a crap load of photos and pictures.   I figure I have 12 hours of travel tomorrow to actual put together all the post.

Today is also the last day of the SRAM Ladies Lounge. Yesterday the tent was packed and we had a ton of great questions and feedback from women and athletes.  If you are at Sea Otter, this is a must.  And you don’t even have to be a guy!

Trying to stay on East coast time but have been failing.   Instead we go out to dinner at 8pm most nights and  I get back to the hotel exhausted to pass out in bed!

Thank you to everyone that has introduced themselves in person, visited the Airborne or Ladies Lounge and reached out about Bike Shop Girl!

Rebecca Rusch
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Motivational Monday with Rebecca Rusch

A Monday morning tradition that we are starting to keep you motivated and to be striving for your goals even during a hard week or long hours at work.   Do you know someone that motivates and inspires you?  Send us your answers and photo to girly@BikeShopGirl.com

I can’t say enough great things abouthttp://rebeccarusch.com/.   In years past I’ve had the honor to be in her pit as a mechanic, get a pat on the back at a race and more than that she’s always that constant voice in the back of my head on hard rides and long races.

Rebecca Rusch

1. What’s your name and location?

Rebecca Rusch, Ketchum ID (AKA Sun Valley)

2. What type of cycling do you enjoy?

Endurance mountain biking, but I also ride ‘cross, road, pump track, super D and townie/commuter.

3. What is your first cycling memory?

Ripping my purple banana seat Huffy down the brick street in front of my house. We lived on a quiet street on a hill and our house was near the top. Rolling down without pedaling was pure freedom, but I also kind of liked turning around and working hard to get back up so I could do it again. I guess that was my first type of “training” and the realization that it was rewarding to “earn your turns” so to speak.

4. Who in the current cycling industry inspires you, and better yet WHY?

Marla Streb. Hands down. She has handled a very long term racing and cycling career with such passion and grace and has done pretty much EVERYTHING. She started mountain biking at 28 after leaving her job in molecular biology AIDS research. Since then she paved the way for women in downhill by earning multiple national titles, world cup podiums and a SS world champ title. She’s also competitive in endurance races like La Ruta. She’s a Mom of 2, manages trail building projects in South America, she’s written two books, lived on a sailboat and manages the Luna women’s cycling team. She just announced her 2011 return to racing and will also be coaching ride clinics this year and just launched the opening of a bike cafe called Handle Bar in Baltimore. On top of all of that, she’s super friendly, funny and just the kind of person you want to hang out with. I just hope I don’t have to race against her this year!

5. What was your best moment on a bike in 2010?

Winning the 2010 Leadville Trail 100 and breaking the long standing women’s course record. The beauty of that day is that I worked hard all season for that one event and, like magic the training, dedication, equipment all aligned perfectly on that specific day. Peaking perfectly and having a race unfold as you visualize it is an elusive, slippery goal to grasp at. More times than not, things don’t go as planned. This time it did and I was elated with my performance and thankful to the team of people who helped me pull it off. It’s a day I won’t forget.

6. In the next year, what are your goals with cycling and pushing yourself forward in 2011?

The #1 race goal is to try to defend my Leadville Trail 100 title for a 3rd time. It has never been done and my training plan is built 100% around this goal.

However, I also have some new projects that I’m super excited about. I have designed the SRAM Gold Rusch Tour for 2011 that will include various mtb events for women and girls. The events are all different, including a women’s only mountain bike race in Colorado (Bike Beti Bash), a high school girls race team in my home town (Wheel Girls), and the first event of the year, SRAM Ladies Lounge at Sea Otter! I will also hopefully be showing the 2010 Race Across the Sky Leadville 100 film in various locations as IMBA fundraisers. I love racing and have no intention of stopping anytime soon, but I also love to share my experience with other riders and help people find out how great riding a bike is! These extra projects are all just a natural progression in my own education and riding experience.

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