How Should Bike Shops Be Using Social?
As you are probably aware, I am an active user and abuser of social media channels. By priority and preference I use Twitter, Instagram, Facebook and Pinterest to converse with fellow bike nerds and promote this website.
I have been doing my best to Like, Follow and curate all local bike shops on the various platforms. While it is encouraging to see more and more local bike shops harnessing the power of social media, it is disheartening to see the limited updates, the Tweets that are simply Facebook updates with the fb link and the lack of engaging, original, content.