This past Sunday I drove down to the Atlanta metro for an event with Reality Bikes in Cumming, GA. The event was simply bringing together Ridley riding customers and new friends  for a ride, celebration of all things Belgium (food and beer) and looking at the new 2013 product.

While I am very biased since Ridley is a brand I represent this event was a very unique way for a shop to hold a non-salesy in store (and bike ride) while influencing customers. The event was well attended, the ride was casual but sporty and there was even a couple hundred feet of gravel road riding thrown in there for our “Pave tested” Ridleys.

Does your shop host any events like this? What was your experience when attending or organizing?