I work in the bike industry which means I do not make crazy amounts of money in order to justify paying $85 for a merino wool tshirt. But, I want it so badly.
Then there are their cycling caps. Sexy and I own one. Thanks to Peter with Bike Law. Best cycling cap I’ve ever had. $40. WTH.
Finally, these boxers. They look so yummy and delicious to sleep in, or lay on the couch, or work out in (under shorts) at the gym. Merino wool, pink, boxers. Oddly, they are affordable in my head. $40
As technology expands and new bike products, or forms of bike products, hit the market the market grows – or so one thinks. If you look at the basic roll of the wheel in the past 10 years we’ve had full suspension to the masses, lighter carbon road and mountain bikes, 29″ and 27.5″ wheel sizes, carbon wheels, stainless steel tubing and more tech driven clothing than I could ever talk about in a lifetime. Lights run for days and nutrition is truly a science.
The technology that is pushing the market forward is also allowing us to regress. One example of this is the push on 29ers in the industry. Most of the bikes offered are hard tail and there are a good number that are fully rigid single speeds. Why? To me I ride one for simplistic sake and to enjoy the ride. As a mechanic I want my bikes to work right. No squeaks, no skips and everything set up perfect. With a fully rigid single speed you put air in the tires every once in a while and lube the chain when it gets too dry or dirty.
In the coming weeks I want to touch on regressing in the industry. Marketing, product and education. Wool and steel are a big hit. Retro “tweed” rides seem to be monthly across the country and the lure to fixed gear riding is still on a high. Companies such as Rapha, Vassago and all those custom small builders across the world are building momentum based on our own regression. How do you feel? Do you like riding your steel Serotta or the feel of merino wool? If so, tell us why!
What are your preferences to the below?
* Clipless or platform?
* CO2 or hand pump?
* What material do you prefer? (Carbon, Aluminum, etc..)
* Gears, single speed or some type of 1×9 setup?
* Outboard bearing or axle/cup type?
* Camelbak or water bottle?
* Oversized handlebars? Drop bars, wide bars, bent bars?
* Wicking material or cotton? Better yet, wool?
* GPS or cyclometer?