Close

Pearl Izumi Driving Retail

Driving Retail Success: Transitioning from Summer to Fall

As Summer winds down you should still have Summer Soft Goods displayed. Even though it’s still hot outside, your fall apparel is arriving. Now is the time to get the fall apparel on those new wood hangers, get your customers thinking about Fall riding and staying warm doing it. Create a focal point that shows off the new Fall styles. You can use your entrance…

Read More
Pearl Izumi Driving Retail

Driving Retail Success: Staff Apparel

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi Store owners that use printed custom shop shirts for the staff to wear, can also promote your brand. Custom shop apparel helps you to run a more organized business. Custom shop shirts not only further promotes your brand, it tells your customer here is a member of my staff that can help them. My vote is (as…

Read More
Bike Commuting

August Challenge: 1,000 Commuter Miles

Last week I wrote about the bike commute into my new job at Pearl Izumi. After nailing down my inbound and outbound routes it takes between 1.5 – 2 hours each way. This is going pretty easy and really only attacking on the way home to get home faster! Fast forward to this week, I drove in the first couple days this week and became…

Read More
Pearl Izumi Driving Retail

Driving Retail Success: Store Atmosphere Part 1: Take The Sniff Test

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi Having unpleasant odors, is one of the quickest ways to get your customers to leave your store. So what can you do, and how do you know if your store smells? Here are a  few things to consider to keep your store odors in check. Check in with your some of your better customers ask them if…

Read More
Pearl Izumi Bike Commute

Dialing in a New Bike Commute to Louisville, Colorado

The above photo was taken for my sweet Em and her love of cows. It’s been two and a half weeks of work at the new job and pretty early on it was apparent that I need to do something with this 45 minute car commute each direction. Between the time spent staring at cars and mountains ahead of me, the miles on the car and the…

Read More
Pearl Izumi Driving Retail

Driving Retail Success: Keeping your soft goods areas looking new

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi Summer is the best selling time for most of the country, and the last thing you want to do is change things around. However if don’t keep your store looking new the customers who frequently visit won’t see your inventory, because they think it looks the same as always. Here are a few things you can…

Read More

Everyday Cycling Clothing

Our poll last week to answer the question “Do You Wear Cycling Clothing” had a great response and one of the common questions were what can I wear if I don’t want to be caught dead outside in skin tight spandex?  There are many clothing options out these days that aren’t skin tight and do a great job of keeping you dry and comfortable but…

Read More