Today is Bike Shop Saturday. Going right along with Black Friday, Small Business Saturday, Cyber Monday and any other “holiday” created to spend money. The event was created by Cycling Utah to encourage money to be spent back into the local community, specifically around bikes.

While I support such an event I’m a bigger fan of supporting your bike shop whenever humanly possible. A few weekends ago was Small Business Saturday. A day dreamed up by American Express. A credit card that cost small merchants the most to process.

At the end of the day, if it’s small business Saturday, Bike Shop Saturday or simply a Friday. Support your local shop. They are the heart beat of our cycling culture. Remember that eBay is not there the night before your big race to fix your drivetrain and that highly trained mechanic needs to be kept employed.