Interbike 2012

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Open Letter to Marketing & PR Agencies in the Bicycle Industry

Marketing departments, CEO’s and public relations agencies this is for you

It is Sunday evening at 5pm eastern standard time. In 12 hours I will be at the airport on my way to Las Vegas for Interbike. Most of my collegues and friends are either in Las Vegas or on their way. They aren’t sitting by their phone or computer waiting…

We aren’t waiting to get your press release the Saturday night before a show that starts on Monday. We don’t want a meeting invitation hours before we travel. We want planning, we want to be prepared and we want to get your shit at least 5 days ago.

I do my best to walk into a trade show, conference or any meeting (with ANYONE) prepared. Product or person researched. Questions formed. Batteries charged. Clothes wrinkle free and brain ready to rock.

When you send me meeting request last minute, or photos of product being launched… or the best yet, a link to a website that doesn’t even have a page holder but a dead link. You have sacrificed your image and even more, you have put yourself into a class that I don’t believe you give a shit about your product or those you are asking to promote it.

Next time you aren’t prepared here’s a suggestion. Don’t message or email me unless you are telling me to stop by your booth for a free beer. No time commitments, no broken links. Just a text email, text message or phone call that shows you realize you are behind the times but want to connect when I can.

My job over the next 7 days is two fold:
#1 sell product for the brands I represent in the Southeast.
#2 to promote product I believe my readers will enjoy.

It is not to promote a product I believe will let them down, come to market late or backed by people that don’t have their goods straight. You aren’t paying me and every person that emailed over the past 5 days.. I don’t owe a favor to. The people that I owe favors to have been contacted and meetings (or beer) have been setup.

Who am I to say all this? I’ve brought many marketing campaigns and products to market bigger than your jersey or new bike wheel design. There is rhyme and reason to it. Being a class act and putting your best foot forward are PR 101.

Sincerely,

Arleigh Jenkins – Bike Shop Girl.

PS. I may stop by your booth to give you a hard time. I promise I’ll be smiling and I’m not there to piss you off. I want the bike industry to grow, be strong and have standards. Take this as my way of helping you get there.

SKS Germany Front Triangle Bag
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Interbike ’12: SKS Germany Frame Bags

Keep up to date with the Bike Shop Girl coverage of the 2012 Interbike Trade Show with coverage, previews, exclusives and interviews.

If you know me, you know my lure to bike packing and going Survivor style on a bike. SKS is bringing a few affordable options for on the frame bags. They aren’t handmade or to the detail that something like Revelate Designs but a good addition for commuters, longer distance riders and people testing the water. SKS Germany Energy Bag

ENERGY BAG

MSRP $22.99 The small bag sits within arm’s reach on the front top tube, secured with velcro attachments. Easily fuel up on energy bars while still riding. The bag lid protects the contents from the elements. Reflective details guarantee improved visibility in low light conditions. Dim 5.75” x 2” x 2.75” Volume 0.5L

SKS Germany Tool Wrap

TOOL WRAP

MSRP $22.99 A bicycle bag made of sturdy nylon with straps for frame mounting. The bag features storage compartments (e.g. for mini pump, repair kit, tire levers, mini tools, or small change). Weight 115g Dim 10.5“ x 8.5“ opened

TRIANGLE BAG – FRONT

SKS Germany Front Triangle Bag

MSRP: $29.99 Triangular frame bag made of sturdy material offers space for tools and spare inner tubes. It is safely secured to all kinds of bike frames with its three Velcro strap attachments and the flexible reinforcements. Reflective piping for improved visibility. Dim 14” x 2” x 4.8” Volume 1.35L

TRIANGLE BAG – REAR

SKS Germany Rear Triangle Bag

MSRP: $29.99 Triangular frame bag made of sturdy material offers space for tools and spare inner tubes. It is safely secured to all kinds of bike frames with its three Velcro strap attachments and the flexible reinforcements. Reflective piping for improved visibility. Dim 9.8” x 2” x 8.3” Volume 1.4 L

Light & Motion Taz
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Interbike ’12: Light & Motion TAZ: Ultra-Lightweight, Rechargeable, Waterproof

Keep up to date with the Bike Shop Girl coverage of the 2012 Interbike Trade Show with coverage, previews, exclusives and interviews.

TAZ was designed to be a beast on the trail with a flood beam so wide that you will be able to navigate tight switchbacks without a helmet light. By combining the brightness of a performance light with the safety features of a commuter light (such as side lights that pulse and can be manually turned off when not needed on the trail), the TAZ is the very definition of crossover, accomplishing both tasks without compromise.

Featuring three high-end CREE LEDs and a custom-designed reflector/lens system, the TAZ has two spot beams and an incredibly wide flood beam that throws out about as much light as a motorcycle headlight with a smoother beam pattern.

Whether you are swerving through the chaotic single-track of downtown traffic or shooting off onto a secret little stash of trails, the TAZ is your companion that will lead the way.

TAZ 800 $249

Light & Motion TAZ 800

Light & Motion TAZ 800

Lumens:
High- 800
Med- 400
Low- 200
Pulse- 200
Flash- 200

Run Time:

High- 2:00
Med- 4:00
Low- 8:00
Pulse- 12:00
Flash- 24:00

System Weight:
216 gr

TAZ 1200 $299

Light & Motion TAZ 1200

Light & Motion TAZ 1200

Lumens:
High- 1200
Med- 600
Low- 300
Pulse- 300
Flash- 300

Run Time:
High- 1:30
Med- 3:00
Low- 6:00
Pulse- 9:00
Flash- 18:00

System Weight:
216 gr

 

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Interbike Prep

Boat loads of emails, phone calls, meetings scheduled, iPhone app downloaded, previews and scheduling post out for the next 6 days. What’s that you hear?

It’s time for Interbike

Figuring out work flow, camera settings, organizing meetings with bike dealers and bike vendors. Hitting up Interbike for two different goals, representing the lines I “work for” and as “Bike Shop Girl.” This is going to be exhausting, early morning coffee and late night editing. I hope my roommate plans on being up drinking coffee with me! (jonny??)

Are you going?

Will you be at Interbike? Please let me know!

What do you want to see?

The ladies, lifestyle and kids always are left out in Interbike coverage. Videos, photos, more, less and so forth. Tell me what you want!

 What do you want asked?

There are several interviews I have scheduled with pro-cycling women. The goal is to not only get a few moments of who they are, but where they think cycling or women’s cycling can be pushed and how.

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Interbike ’12: Active Angelz

A Bike Shop Girl exclusive, first look at the new Active Angelz line that will be launched next week at Interbike!

Active Angelez’s Launches New Female Endurance Athlete Line September 19th at the Interbike Expo 2012

Active Angelz announces their athletic line’s launch at the Interbike Expo, September 19th at booth 12138. Be one of the first to feature and review this line before it hits the mass markets of athletic wear.

Active Angelz is designed to appeal to the woman who is fit, stylish and fashionable, appreciates quality and demands athletic wear that incorporates the very best of technology. She is feminine yet strong, athletic and stylish. She balances a busy life but still finds time to work out and whether she is working out or hanging out she still feels and looks great.

Visit their Facebook and check here next week for more info and photos from the show!

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Celebrating ARTCRANK and a Dear Friend

Sunday morning, pounding on a keyboard as it seems to be a common occurrence of the latest Sundays. Catching up, setting plans and downloading for the week. Check gmail, say hello to friend, Charles, as it seems to be the only time in a hectic week we can catch each other. Picturing him in his office in Minneapolis, I’m often found on my patio in PJs.

The chats have become a weekly routine that I look forward to when I can catch him. Having friends that you are connected to online, is a strange and yet glorious thing. Charles knows so much about me, more than most, and I can say we have spent roughly 7 days together, 5 of those are when I crashed in his spare bedroom this past December. We can thank the internet, late night talks, a mutual love of bicycles, art and opinions. Friends like this are a gem so I wanted to quickly take a moment to celebrate Charles and his creation, ARTCRANK.

Bikes are the world’s most fun, accessible way to get around. Posters are the world’s most fun, accessible art form. ARTCRANK™ brings them together.

ARTCRANK is a show of bicycle-inspired poster artwork that introduces people to talented local artists and sends them home with affordable, original works of art. Every ARTCRANK show features posters created by local artists from the host city. Admission is always free, and posters are priced to let everybody take home at least one.

ARTCRANK began in Minneapolis in 2007. Since then, we’ve held shows in DenverSt. LouisPortlandSan FranciscoDes Moines and Bend. In September 2010, we held our first international show in London. And in September 2011, we held our first show at Interbike, the bike industry’s annual convention in Las Vegas, Nevada. For 2012, we’re adding new shows in Austin, Los Angeles and New York. – ARTCRANK.com

 

Going to Interbike?

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