In 2009 Bontrager released their first ever cycling shoe line. After teaming up with Esoles in order to get thousands of foot scans. The result was a well fit shoe, with replaceable arch support and a bargain compared to other shoes. The line was very in depth with women, men and triathlon shoes. (Personally, I have two pairs and I love them!)
For 2010 they are going even deeper with the line and adding more color. The women are staying pretty subtle but the mens line have a lot of orange through out.