Bike Shop Girl in 2013
It’s an amazing thing, the first day of a new year and everything that it allows a human to feel. You are able to have closure for the year past and take a deep breath to move forward into the next 365 days of progress.
First to Look at Personal Ties
Behind the scenes I took the past week to plot out a lot of restructure, efficiencies and honestly cleaning out clutter (including storage with lots of wheels for sale!)
Pulling back from the things that stretch me thin with small results and honing down on key things for more impact. Turning my personal life more to an in person life, while still utilizing social media aspects in my personal life. I’m focusing more on push channels such as Instagram, Spotify and Twitter which pushes out my content (or consuming music which pushes out the feed of what I am listening to.) An outsiders view of my Facebook wall will look active, populated with photos from Instagram or Flickr, my Spotify tunes in the corner, and morning inspirational quotes that I am timing out through Hootsuite two weeks at a time to deliver around 7am EST to both my personal Facebook and Twitter accounts. I won’t be on Facebook though, I won’t be sucked into looking at hundreds of photos, liking post or reading random post that get me riled up and losing time that I didn’t have to lose.
Pushing Bike Shop Girl into 2013
In the past I’ve spoken about finding my words for Bike Shop Girl now that I work as a rep within the industry. Reviews have to be sparse, advertising limited as I’m really trying to promote local bike shops, and I don’t want this outlet to only be a personal blog for rants (those will always be apart of the structure.)
Motivation, Inspiration and Empowerment
Three words to live by in our daily life. To leave this world a better place then we found it, that is how we all should look back at our life!
In 2013 my goal is to motivate, inspire and empower you as a cyclist and maybe even a bit as a human being. We are an interesting group, those that chose two wheels for hobby, transportation or passion. At the end we use the same style of vehicle to move us forward in life. Let’s all pull together and focus on making our community stronger, smarter and safer.
Design and Feel
One of the pieces that kept me up late over the past few weeks was the look and feel of Bike Shop Girl for 2013 to support the above goals. What will the site look like, a personal blog, a magazine and how will that flow? I’m pulling in a couple friends to consult on this and you should see the end result soon.
While I’m still focused on women, I realize that guys will come along for the ride. All of us need motivated, inspired and empowered! Looking at the demographic of my followers on Facebook it is split pretty evenly women to men. The reviews, product and mission of this site is not changing, but you may see more guys writing as guest authors.
Guest and Monthly Columns
Bringing in guest writers and friends to author columns will be part of reaching more computer screens, minds, interest and people.
Focusing on specific topics for a week, month or quarter of time. The first series will be from now through first quarter focused on keeping people riding when the weather is crappy. Articles of motivation, tips to keep your bike running, ideas of staying warm and maybe just great photos of playing in the snow.
If you are interested in helping feel free to drop me a line! arleigh at gmail.com
Let’s Do This!
Keep the words flowing, keep the ideas and questions pushing at me. Let’s make 2013 our best year yet, together we can motivate, inspire and empower each other.
Sponsor em:pwr cycling and Bike Shop Girl
Below is our sponsorship letter we’ve been sending out. The response has been overwhelming, and we are excited to get the feedback and interest! If you think you, or your company would be interested in some sort of sponsorship please let us know.
We’d like to welcome you to em:pwr cycling, a cycling club uniting both sponsored riders and recreational cyclists with one goal: empowering people through cycling. That’s our motto, in fact: “em:pwr cycling. em:pwr yourself. em:pwr others.”
Our mission is simple: empowering ourselves and others to get on a bicycle to ride – faster, safer, and smarter. We ring the cowbell for any and all when we race or ride. We want to expand the global community of like-minded people, and create a portal so people can find knowledge – and motivation – to go further by bicycle. em:pwr cycling supports beginners, women, men and young people, whether they’re racers, recreational riders, commuters, or fans; and all can find information and a supportive network for their needs. And, we have partnered with Bikes Belong to benefit their People for Bikes program, and our goal by the end of 2011 is to become a not-for-profit organization.
We’re a new club and team, so we’re partnering with companies and organizations that share our goals. If your company or organization is looking for ways to promote itself through passion and purpose, you’ve found a home with em:pwr cycling.
Thanks for your consideration; and be assured that we’ll be promoting the message wherever and whenever we ride! Here are sponsorship package levels from which you can choose:
Big Ring: $750 per year (may be divided up as $250 cash and $500 in-kind donation for that total amount)
What you get:
1. Logo placement on Jersey or shorts (first come, first served, Big Ring and Middle Ring sponsors combined. Limit 5 total: 3 on jersey and 2 on shorts)
2. Logo placement on homepage of BikeShopGirl.com (average of 80k unique visitors per month, standard ad charge is $75 monthly)
3. Logo placement on the team’s website subcategory, which can also be found at empwrcycling.com
4. A ton of word-of-mouth promotion wherever we roll!
Middle Ring: $500 per year or in-kind donation for that total amount
What you get:
1. Logo placement on jersey or shorts (first come, first served, Big Ring and Middle Ring sponsors combined. Limit 5 total: 3 on jersey and 2 on shorts)
2. Logo Placement on the team’s website subcategory, which can also be found at empwrcycling.com
3. Lots of word-of-mouth promotion wherever we roll!
(Current Sponsors: Lazer Helmets; People For Bikes; Ritz Marketing)
Little Ring: $250 per year or in-kind donation for that amount
What you get:
1. Logo placement on the team’s website subcategory, which can also be found at empwrcycling.com
2. Lots of word-of-mouth promotion wherever we roll!
(Current Sponsors: Flying Pig Racing, Twin Six, Industrial Scientific)
First Race of 2011 : DFL
This morning I attended my first cyclocross race of the year, and notably the first one in over a year and a half. There were two goals going into my women’s CX4 race, first was to finish and the second was not to be lapped. Going into the race I wasn’t too sure of the latter, I knew I could pedal around slowly for 30 minutes but to keep in front of all the other ladies is another story.
Prep Work and Bicycle Builds
Never build a bicycle days before a race without being able to ride it, never make major changes like gearing or tires with out being able to test ride. I tell this to every client and I’m telling this to you, are you listening? Well, I don’t listen to myself. I built my Raleigh singlespeed on Thursday, test rode on Friday. The gearing was way too tough, and so I changed the gearing on Friday night (the night before my race.)
Singlespeed Cyclocross am I Crazy?
This will be a follow up article, but you need to know the basics – I love riding single speed and very excited to expand on riding it in cyclocross races.
Go Time at the Races
I warmed up in a thick windstopper jacket and jeans over my bibs and knee warmers. It was cold, not as cold as Minneapolis but it was cold and I haven’t been riding outside to be broken in. When the sun was shining and the wind wasn’t blowing, it was bearable but when the wind blew and the sun went behind the clouds – it was HORRID. One jacket was dropped at the finish line, and my jeans with other jacket were stripped off at the start line. Then it was go time.
The race was basic, I started at the back, ended at the back and was passed by a great amount of the juniors then lapped by the guys in the single speed class. I didn’t want to do my last lap, I was within 45 seconds of being lapped at the finish line but thankfully a good friend was there to push me along.
Achieving what I set out to, not pulling off before the last lap, pounding on the pedals or walking up the hills. I’m proud. After the last three months and what has happened, I’m proud of myself and motivated. This is the perfect way to kick off the season and I can’t wait until the next race in 8 days!