Close

Pearl Izumi Driving Retail

Driving Retail Success: Transitioning from Summer to Fall

As Summer winds down you should still have Summer Soft Goods displayed. Even though it’s still hot outside, your fall apparel is arriving. Now is the time to get the fall apparel on those new wood hangers, get your customers thinking about Fall riding and staying warm doing it. Create a focal point that shows off the new Fall styles. You can use your entrance…

Read More
Pearl Izumi Driving Retail

Driving Retail Success: Staff Apparel

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi Store owners that use printed custom shop shirts for the staff to wear, can also promote your brand. Custom shop apparel helps you to run a more organized business. Custom shop shirts not only further promotes your brand, it tells your customer here is a member of my staff that can help them. My vote is (as…

Read More
Pearl Izumi Driving Retail

Driving Retail Success: Store Atmosphere Part 1: Take The Sniff Test

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi Having unpleasant odors, is one of the quickest ways to get your customers to leave your store. So what can you do, and how do you know if your store smells? Here are a  few things to consider to keep your store odors in check. Check in with your some of your better customers ask them if…

Read More
Pearl Izumi Driving Retail

Driving Retail Success: Keeping your soft goods areas looking new

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi Summer is the best selling time for most of the country, and the last thing you want to do is change things around. However if don’t keep your store looking new the customers who frequently visit won’t see your inventory, because they think it looks the same as always. Here are a few things you can…

Read More