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Dear Bike Industry, Please Find Your Morals

I was asked to remove the original photo and name of the woman in the below story by the woman. She doesn’t want to continue to be apart of the fight to make cycling a better place for women.

Last Wednesday, the day before Thanksgiving, I was awoken with the sounding of bells, chats and emails. You see a friend saw a female cyclist in need, knowing I would take up arms and fight the good fight he sought me out at o’dark:30 Seattle time. It would take a bystander woman to get things moving in the right direction.

A few years ago a woman was cheering on the sidelines of SSCXWC in her bikini. Well aware there were photographs taken, and shared. Let’s be honest…if I had a body like that, I would be on the sidelines in a bikini too. Fast forward to last Wednesday, the eve of Thanksgiving. Road Bike Review decided to make a caption contest out of this photo. Moving forward they did not MODERATE the comments, and when the subject of the photograph emailed and added her own comment – it was ignored/deleted.

I don’t need to remind you, I don’t mind scantily clad cycling women. Neither does the subject of the photograph. What I do mind is having a photo being used as a caption contest, with no moderation. Road Bike Review, this is how you want to draw in women to read your site? Let’s allow vulgar comments that border libel actions.

Learn more from the original email to OBRA after the young woman tried to reach out to Road Bike Review multiple times.

Earlier this morning (after being beat up on) the Facebook photo and “caption contest” was removed. I hope the bicycle industry media and marketing geniuses learn something from this. We live in a progressive world but do we need to make it any worse?

Photo credit: creativextreme.com