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Pearl Izumi Driving Retail

Driving Retail Success: Store Atmosphere Part 1: Take The Sniff Test

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi Having unpleasant odors, is one of the quickest ways to get your customers to leave your store. So what can you do, and how do you know if your store smells? Here are a  few things to consider to keep your store odors in check. Check in with your some of your better customers ask them if…

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Pinterest Retail Board

For the Love of Retail Experiences

When you pair my love of design and retail you have a very, very, strong passion for the “retail experience.” What is a retail experience? A mix of great customer experience, accessorized displays and a well laid out “flow” of a store. As I travel across the country, visit more bicycle shops and share stories of retail experiences with shops I am slowly watching a transformation. No…

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