Empowering women in cycling

Driving Retail Success: Transitioning from Summer to Fall

1 Pearl Izumi Driving Retail

As Summer winds down you should still have Summer Soft Goods displayed.

Even though it’s still hot outside, your fall apparel is arriving. Now is the time to get the fall apparel on those new wood hangers, get your customers thinking about Fall riding and staying warm doing it. Create a focal point that shows off the new Fall styles. You can use your entrance flat table area to start the process. Dress up a ¾ torso mannequin in Fall styles, display warm gloves, socks, and long sleeve jerseys or jackets. You can do any number of display renderings in multiple areas to send the message it’s time to start thinking Fall apparel. It’s also time to start filling your floor fixtures with warmers, long finger gloves, warm socks, booties, and head wear.

Here are two basic examples of a Fall flat table display, and an accessory cart with warmers, head wear, and booties ready for Fall.

Sign up for these weekly tips by sending Bruce an email at: brsignup at pearlizumi.com for Pearl iZUMi’s DRS Tip of the week and receive merchandising tips to help you improve your retail presentation and sell more.

Motivational Monday with Joy from Colorado

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What is your name and location?

Joy from Colorado

What type of cycling do you enjoy?

Road and Mtn

What is your first cycling memory?

Watching my older sister learn to ride a bike. As soon as she put it down, I picked it up and rode away and have been riding ever since.

Who inspires you to ride? Better yet, why?

A 62 year old friend of mine is continually challenging me to ride and improve my skills as I go. He inspires because he is one of those ‘freakish OG’s’ that continues to rip it up whatever ride we go on.

What has been your best moment on the bike so far this year?

Finishing the Triple Bypass. It was monumental for me because the day I found out that I got in the ride, I was recovering from emergency surgery the night before. It made it all the sweeter to finish that ride and know how far I had come in six months.

Tell us what you ride

Road- Specialized ruby pro-red!

MTN -Specialized Jett 29er. Just plain ol fun.

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Motivational Monday, a Monday tradition at Bike Shop Girl, my goal to keep you motivated and to be striving on the bike even during a hard week or long hours at work. Are you a woman that bicycles? Fill out this easy form and be part of our motivational movement! 

Sunday Linkage: Rainbow Colored Tires, BikePacking and Getting More Women on Bikes

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My short Recap of Interbike 2013, to be elaborated over many post this week

Safety Concerns for Pro Women Cyclists

CO Cyclocross Calendar, if you have something to add let me know!

303 Cycling Flood Relief List - helping those in need after last weeks devastating floods here in Colorado

Pedaling Nowhere list 4 BikePacking Videos to get you out the door

Velo Mom’s Musings on How to Get More Women on Bikes

Wadjda – The first feature-length movie made by a female Saudi director

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Lots of colors from Continental in their popular Grand Prix 4000 S II found over at Bike Rumor. Photo courtesy of BikeRumor

Buca Boot hits Kickstarter - This rear cargo box adds security and ease to your bike commuting

Denver’s 15th Street Bikeway Explained

Sunday linkage is a weekly roundup of popular articles here on BSG, or that I found of interest. If you find something worth sharing, let me know on twitteror email.

 

Recap of Interbike 2013

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Incase you missed it, last week was Interbike in Las Vegas. While I was there mostly on official business working the booth of Pearl Izumi Custom I did have the opportunity to walk the show room floor early before the masses were let in.

Buzz Words of the Show

27.5

27.5

It seems that every brand has a 27.5 wheeled mountain bike coming out.

Bags

Chrome Bags

Backpacks, frame bags, panniers and all sorts of lifestyle bags.

Fat Bikes

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Carbon, a ton of tires hitting the market and a lot of booths using them for display

Find Me at Interbike

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Shortly, I’ll be headed to the airport for the hop down to Las Vegas for a few days at Interbike 2013. I’ll be there this afternoon through Thursday night, and most of the time found in the Pearl Izumi Custom booth (1525 I think!)

Unique for me this year is that I’ll be there working a booth. For the first time ever I’m not on official media business, though I do have a media pass and will be walking around Thursday afternoon to find goodies to share.

If you are at the show, come say hello. I love seeing smiling faces in a sea of confusion that is Interbike.

 

Safety Concerns for Giro della Toscana Leads to Protest

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This past weekend a moment in women’s cycling history happened, and you probably didn’t hear about it.

In the fourth stage of the Giro della Toscana more than half of the racers did not finish. Why? In protest of the lack of safety for the group. This included lack of security for riders while on roads, and leaving the peloton to ride through traffic.

While this would have been worthy of protest if it happened at a local Cat 3 race, this race had the likes of  world champ Marianne Vos and was to be considered a women’s pro road race.

With women’s cycling growing voice, and attracting more media exposure I’m glad to see that these ladies and their teams took a stance for safety and a clear division of how men and women are treated in this sport.

 

Motivational Monday with Nadya in Upstate NY

1 Motivational Monday with Nadya

What is your name and location?

Nadya, Upstate NY

What type of cycling do you enjoy?

Road

What is your first cycling memory?

First learning how to ride without training wheels down my grandparents steep gravel driveway! I was hooked!

Who inspires you to ride? Better yet, why?

My husband, he just started riding because he wants us both to be active and healthy and we spend that time together on the road. It brings us closer. He recently broke his collarbone and for two weeks now he’s been pushing me to get out and go on rides by myself and I’m getting better and stronger because of it.

What has been your best moment on the bike so far this year?

Going on a short but sweet ride with my husband before he broke his collarbone. Hopefully he’ll heal fast and we can ride again before winter comes.

Tell us what you ride

Currently I have a Specialized vita elite but I will be getting a Specialized Dolce soon

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Motivational Monday, a Monday tradition at Bike Shop Girl, my goal to keep you motivated and to be striving on the bike even during a hard week or long hours at work. Are you a woman that bicycles? Fill out this easy form and be part of our motivational movement! 

Sunday Linkage: High Heels, Bike Shifting and Interbike

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ICEdot Crash Sensor Teardown

Citi Bike, bike share bikes, turned into a BMX machine

A weekly roundup of popular articles here on BSG, or that I found of interest. If you find something worth sharing, let me know on twitter or email.

 

Review: Rickshaw Velo Backpack

1 Rickshaw VELO Backpack

“Made right here in San Francisco, The medium Velo edition backpack is an exercise in minimalist design — sleek, simple, lightweight, black. My goal was to address the essential functionality of the everyday, all-purpose carry-all — nothing less, nothing more. I wanted a casual, yet stylish, alternative to the old-school book bag and the over-built wilderness pack — while still working with technical fabrics rather than canvas and leather.”

-Mark Dwight Founder and designer

Meet the Rickshaw Velo Backpack

• MSRP: $139
• Fully customizable
• Ultra light weight at 1.5 lbs
• Waterproof X-Pac™ sailcloth, YKK water-proof zippers
• Top-loading main compartment for quick access
• Seatbelt shoulder straps
• Reflective strip and light loops
• Removable padded 13″ laptop sleeve or document pouch
• Organizational front pocket
• Padded base and lumbar support.
• Made to order in our own San Francisco workshop.
• Dimensions: 15.5” H x 11” W x 5” D (16” top zipper)
Rickshaw Velo Backpack

Initial Thoughts of the Velo Backpack

Pulling the bag out of the box I could tell right away that this is a top quality bag. The seams, fabric choices and the attention to detail is superb!

As the designer stated in the quote above, this is a minimalistic, functional bag for everyday use.  You aren’t going to over load it, or use it for epic trips but for the everyday girl bag that needs to work as a backpack but not weigh you down – this is going to work well

Customization

When talking to Rickshaw about reviewing this bag it was offered to make a customized version. I jumped at the chance picking a bright color that is easy to spot but won’t show dirt horribly. The process is super simple with the Rickshaw online customizer and the back arrived about a week later.

Using the Velo Backpack

The bag is super light weight and easy to move from backpack to tote with the comfortable straps. The backpack straps are of seat belt material, making them wide and comfortable but not too heavy duty. This bag was meant to get you through the day but not to carry tons of weight.

When using it at a farmer’s market it easily was carried as a tote filled with corn and then swung around on to my back for walking or biking.

It’s a verily slender bag, fitting my bag well and leaving room for visibility when looking behind me on a bike.

Rickshaw VELO Backpack

Conclusion of the Rickshaw Velo Backpack Review

These days cycling inspired bag companies are popping up in all areas of the United States.  The quality of Rickshaw and the “handmade in the USA” all have meaning, add in that you customize your bag to your liking and I can’t think of another bag with these features at this price point.

The need to carry my iPad or MacBook Air with wallet and essentials leads me to using this bag more. Walking or riding down to the local coffee shop or office is what this bag was made for. You aren’t going to use this bag to carry you’re whole life but if you are looking for something trim and durable for the every day needs, check out the Rickshaw Velo Backpack.

Disclaimer: This bag was provided at no charge for review