Thanks to Prolly for seeing this!
Recapping the first 48 hours of Frostbike thus far for myself in some photos…
First stop: All you can eat bacon.
Thursday (all day long) the brands of QBP walked us through changes, updates, awesomeness that made me very excited. For example the new Macho Man from All City! Apparently we stunk as even the Surly Cycles guys were done with us.
Friday I commuted. The VIP dealers had arrived and it’s time for seminars, some meetings with dealers and getting warm and fuzzies about how awesome my job really is.
Then there was the Michelin Tires Casino night (with Michelin bucks.)
Then it was my job to get as many dealers as legally possible into a large green/neon school bus to take them to the All City Macho Madness party. I think the total in the bus was over 65 or so…
After little sleep over a few nights it was bright and early for expo to open. Here are some of my favorite thing with limited amount of time on the floor today!
Now I’m going to bed to do it all over again tomorrow!
Starting last night through Sunday I am at a tradeshow called Frostbike. Much of my content and typery for the next few days will be wrapped around thoughts, concepts, product and conversations that come out of this tradeshow. Because of this I would like to quickly explain what it is and why it matters to me – which means also why you should continue reading. This is my version of what Frostbike is, I am biased as I am paid by the company that puts the event on, so that is my FTC warning. Also, all thoughts are my own and not of Frostbike or Quality Bicycle Products. (BLAH)
What is Frostbike?
Frostbike I believe started as an open house for distributor Quality Bicycle Products. To show off their main products and to give bicycle dealers (bike shops) the chance to come see and touch stuff that you only would normally see at Interbike. It has grown from an open house to really a mini Interbike that sells out rather quickly. You must be a Quality Bicycle Product dealer with an active account, and bla bla bla but the benefits of a smaller and more intiment settings with really the QUALITY bicycle products in the industry is very unique.
Why is Frostbike Different?
One thing that Frostbike is also is a bicycle dealer education show. There are seminars running the whole time from running your business, to marketing, to financial planning, to hiring, to merchandising, to brand education, to category education and so on. What is so unique about this is that for a good amount of it, it isn’t about product we (QBP) sells, it is about making the bicycle dealer more successful and profitable.
Finally it is also often used as a stepping stones for brands that QBP solely distributes or owns to launch at. The much anticipated 2013 Ridley Cyclocross will be shown off later this weekend, the official US launch of Campy’s EPS groups and several other things coming down the pipe that I would be in deep crap if I mentioned.
There you go, in a nutshell as best as I could without asking the lawyers or marketing geniuses!
Maybe it’s being hit by a car. Maybe it’s that cars act very differently when I’m wearing it. Either way I can tell you I am quickly becoming obsessed with hi-vis yellow. As someone nicely told me the other day “hi-vis is the new black.”
Hi-Vis yellow and pink will be sought out and purchased like a life insurance claim.
Castelli Radiation Jacket (Review coming)
Pearl Izumi P.R.O. Barrier WxB Shoe Covers (Review coming)
Lazer Helium Helmet (Soon to be purchased when they are available)
Sue Macy, author of Wheels of Change: How Women Rode the Bicycle to Freedom (With a Few Flats Tires Along the Way), will appear as the keynote speaker at the inaugural National Women Cycling Forum.
The forum will be held Tuesday, March 20, from 2 p.m. to 4 p.m. in conjunction with the 2012 National Bike Summit.
Women still cycle at much lower rates than men in the United States — making up just 24 percent of bike trips in 2009. But that trend is shifting. This Forum will be the first national gathering specifically dedicated to raising awareness about and discussing how to engage more women in bicycling.
“This critical topic and rising energy is gathering momentum across the country as more women of all backgrounds are starting to ride or getting more involved in the movement,” said Carolyn Szczepanski, Communications Coordinator for the Alliance for Biking & Walking. “We’re eager to start a continuing conversation aimed at increasing the number of women who bicycle for transportation and recreation.”
Learn More over younder_____ http://nationalwomencyclingforum.eventbrite.com/
While traveling I take a lot of quick shots with Instagram on my iPhone. Some I save for later use, some I quickly post to Facebook/Twitter and my Bike Shop Girl Tumblr account.
If you are on Tumblr you can follow me at bikeshopgirl.tumblr.com. If you aren’t I have the feed pushing to a page on BikeShopGirl.com. It is worth book marking as when I’m traveling this page sees a lot more content being pushed.
Check it out and Tumble with Me!
This is completely copied from my email as I’m short on time, but it is such a crazy deal I couldn’t pass on to tell you.
Only for 24 hours the Commuter 2.0 Laptop Bag, Backpack and Mini, in Standard or Skinny are just $99.
Online orders only. For 24 Hours only. — 6am PST 2/15/12 to 6am PST 2/16/12
We wanted to give you the chance to meet our favorite laptop bag and backpack: The commuter 2.0! Each bag will be built-to-order, just for you so now’s your chance to get your hands on the feature-rich laptop bag everyone’s been raving about. Originally debuted at TED in 2008 the Commuter family now includes a standard and skinny model in both backpack and briefcase form so no matter how you commute, we’ve got your back. We’ve been acclaimed for our patented magnetic silencers, praised for our removable laptop sleeve, and coveted for our customizable colors. Now we wanted to take that love and share it with you!
Any Commuter bag, any size. $99. Yup, it’s ok to tell your friends!
Offer expires tomorrow (2/16/12 6am PST)
Exclusively and only offered on the Commuter 2.0 family.
One part cycling geek, one part tech geek, and one part marketing geek rounds up into me. As I walk the line of the gray I realize that everything I am is who I am. Working back in the industry as I do, makes it easier to blur this line.
You’ll be seeing a lot of changes
I’ve been a bit quiet lately, a ton of things grinding in my mind and a lot of plans being jotted on the iPad. An easier way to update on the road, a focus point to Bike Shop Girl that is bigger than one person.
As I walk in to a huge expo later this week I look at all of my readers, mostly of the female gender, become apart of this site. Guest articles, photos, videos and em:pwr is what 2012 is about for Bike Shop Girl.