Search Results for: "sea otter"

Interbike Booth Babes
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Booth Babes at Interbike are a Turnoff

This past Interbike I saved my vacation time and dollars for other things, leaving my coverage to be from industry friends and stalking the internet for worthwhile product to talk about. On return from Interbike a few female friends that work within the bicycle industry emailed or texted about the outrage from an article running in the daily version of Bicycle Retailer.

Booth Babes have a Hard Life

The attached scanned in version of the article talks about how difficult the job is. The women are paid between $100-500 a day, and are paid to “attempt to charm strangers and lure them into trade show booths by talking about products you know little about.”

As a woman in the industry that does know what she is talking about this insults me. Pretty faces and large breast may attract guys to the booths, I get that. The ways of marketing to guys isn’t something that bothers me, hell I even second the notion if it means you see more women in the industry supported.

There are Beautiful Women in the Industry

I could give you a list of a 100 women that either work or race within the bicycle industry that could compete in the “looks” category of the booth babes. Here’s a thought :

Hey Mr. Bike Industry Guy, if beautiful women attract people to your booth, why not support more women (that actually ride bikes) year around to attract more people in general to bicycles.

Think of that cute shop girl that sold you a tire a few weeks ago, or the mechanic with full sleeves that could kick your butt in the alley cat. These are the woman we need to turn into poster girls. I bet most women in the industry would be happy talking shop in a booth, to be paid for it would make it that much better.

That $2,000 you spent on the booth girl at Interbike could be spent sponsoring a well deserving female athlete to get to the next level.

Is it the Boobs or That They are Women?

Women are needed in the industry. I wish I could throw you a fancy fact about how women in the bike shop or at shows give off more participation but I can’t. Somewhere there must be one if companies are spending such large amounts of marketing cash for the booth babes at Interbike or Sea Otter.

A friendly, KNOWLEDGABLE,  woman with a contagious personality is going to attract all types of people to your booth, shop or company. Women tend not to be as intimidating to strangers, easier to approach and less cliche.  This isn’t always true but if you are a bicycle shop employee or consumer you have probably felt the “boys club” feeling when walking into a random bike shop.

This goes for booths as well. A bunch of guys in sweatshirts, tshirts and baggy cargo shorts, guys that could be super nice but not over the top welcoming, I would say this is 7 out of 10 booths at any show I’ve been at. If it isn’t sweatshirts and cargo shorts it is crisp polo’s and khakis that you feel they are above you, if you aren’t going to talk to the about Campy Super Record that they are waiting to put their nose up at you.

Look are Everything

Boobs sell, so do colors, smiles and warm welcomes. An early morning at Sea Otter, a booth with free coffee will have more traffic than any booth with tank top clad boobs. The Luna Chix team trailer at Sea Otter is always slammed. These women are friendly, gave away free food and took the time to talk to everyone interested. They are real women that come back from warm up laps muddy, that are well versed on the bikes they are riding and to me, are the best sales representatives for Orbea that you could ever have.

Find the Women

You want to attract people to your booth with boobs? Put out a call, place and ad for bicycle industry models or racers. Ship in some shop employees that already SELL your PRODUCT.

You want more people riding bikes? Put more women behind your product, on the front of your booth selling it, in the design meetings, on the sales calls, and so on.

 

Airborne Cyclocross Bike
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Review: 2011 Airborne Delta CX

I won’t lie, the Airborne Delta CX was the most exciting part of becoming a member of the Airborne Flight Crew this past spring. I was going to have the inside scoop, test ride and ride for a season a wonderful cyclocross bike that hopefully would crack open a huge “hidden nut” in the bicycle industry. A budget priced, disc brake, cyclocross bike. As a lover of cyclocross bikes for the utility and functionality, this bike fit right into my arsenal to refer friends and followers to.

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Motivational Monday - Sara Stearns
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Motivational Monday: Sara Stearns

Sara Stearns is a reader of Bike Shop Girl and is an inspirational woman through and through.  While at the Sea Otter Classic I was able to meet Sara face to face.  She’s a pilot for an air ambulance that services the Sea Otter Classic every year.  One of the days she was working she landed her helicopter and walked in to the Ladies Lounge in her pilot uniform!  When I asked her to be one of my motivational Monday features she bulked, why would anyone find her motivational?  She is your normal middle age (don’t take that personal Sara) woman, she has a job, she enjoys riding with her friends and rocks an awesome bike stable.  Sara shows you what it is to live life everyday.  Follow her on Facebook and you’ll see!

What’s your name and location?

Sara Stearns, Seaside, California.

What type of cycling do you enjoy?

I’m a rabid roadie, but as of late, a interest in off road has taken seed.  I am not a competitive rider, although I might try a criterium one day to see what it’s like.  Believe me, if I do, I’ll stay towards the back and stay out of everyone’s way!

What is your first cycling memory?

Ha!  My dad taking the training wheels off of my first bicycle and sending me down the sidewalk for my first solo flight!  I could only go straight.  I was afraid to make turns – but, it was such fun, and I could do it!

Who in the current cycling industry inspires you, and better yet WHY?

Georgena Terry for her advocacy, her courage, and determination.  She builds bikes, apparel, and she offers advice and inspiration.  I also admire Evie Stevens for her come out of no where talent, and she’s such a sweetheart!  She’s also a voice for safety and reason, and that’s so cool.  I admire Fabian Cancellara, because he’s a huge talent, a nice person, and well – he’s pretty easy on the eyes, too.  LOL!  I also like Jim Felt, because his company built my first road bike and my tri bike.  He also sponsors Sarah Hammer, and well – wow!!  Above all, I am indebted to the local women riders whom I have come to know as I learn my way into and around the sport.  Each and every one of them has offered advice, encouragement and has been a huge part of my enjoyment and bliss on my bicycle.  I owe them HUGE…

What was your best moment on a bike in 2010?

My first triathlon!  It was me against the clock, and all of the training I had done, plus the courage I mustered to do it, all came to fruition on that 12 mile course.  It was a blast!

In the next year, what are your goals with cycling and pushing yourself forward in 2011?

More triathlons, century rides, solo rides, more fitness, more enjoyment, more socializing, more empowerment.  I love to see other women getting involved in the sport, and it is a delight when they take a loving to it.  I also so enjoy watching gifted athletes, female and male, as they struggle and then excel in this beautiful endeavor.  More inspiration, that!

My bikes:

A 2009 Look 566, a 2004 Felt B2, and a 1996 Cannondale M500 (about to see the dirt for the first time!)

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Motivational Monday, a Monday tradition at Bike Shop Girl, my goal to keep you motivated and to be striving on the bike even during a hard week or long hours at work. Are you a woman that bicycles? Fill out this easy form and be part of our motivational movement!

2012 SRAM Gold Rusch Tour
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Introducing the 2012 SRAM Gold Rusch Tour

Rebecca Rusch is back at it again. Events across the country to encourage women to get on their bikes and ride!

2012 SRAM Gold Rusch Tour

2012 SRAM Gold Rusch Tour

The Sea Otter Ladies Lounge at the Sea Otter Classic: April 19-22

Drop by the SRAM booth and meet your favorite female pros. Ask questions, check out new gear and listen in on our mini tech clinics. Rebecca and the other pros will also host short ride clinics and pump track sessions. For more
information on tour specifics and updates, please visit www.goldruschtour.com.

Dirt Rage Dirtfest Dirty Girls Clinics in Raystown, PA: May 17-20

Join Rebecca and SRAM/Specialized female athlete, Katie Holden for Specialized demos and free ride clinics during the three-day mountain bike festival.

Sun Valley Media Camp in Sun Valley, ID: July 4-9

By invite-only, eight lucky female representatives will meet Rebecca, Katie Holden, Meredith Miller and Lea Davison for a personal tour of the world class riding in Sun Valley. The camp coincides with USAC XC National Championships in Sun Valley (July 5th-8th) to allow the attending media to cover the event and experience Idaho riding at its best.

“Wheel Girls” Mountain Bike Club in Sun Valley, ID: June through July

Rebecca and her local female mountain bike posse will coach a 6-week teen riding camp for the second year. The classes will meet in June and July for weekly riding sessions on different trails in the Sun Valley area. The camp will focus on riding skills, trail etiquette and volunteer trail work.

Kokanee Crankworx Dirty Girls Clinics in Whistler, BC: August 13-19

The biggest freeride festival in the world, Crankworx is a magnet for the world’s best riders. With a collection of some of the best trails and parks on the planet, Rebecca and SRAM/ Specialized female pros will guest instruct and lead rides for all ability levels throughout the week.

Levi’s Granfondo Ladies Lounge and Media Camp in Santa Rosa, CA: September 29

Activities will include a pre-event social hour with complimentary bike fit and equipment check at NorCal Bike and ride tips from the pros. Rebecca and other female pros will offer a pre-ride preview of some of the toughest parts of the course. Post-event activities will include a SRAM/Specialized VIP reception for women and their guests with refreshments and GU recovery drinks.

Roc D’Azur Ladies Lounge and Dirty Girls Ride Clinics in France: October

This French mountain bike festival is open to riders of all levels and hosts races, fun rides, a huge bike expo and parties. Each day at the SRAM booth, female pros will be available to answer questions and lead mini-tech clinics. The pros will also be hosting short ride clinics and pump track sessions.

Camelbak Octane 18X Preview
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Camelbak Octane 18X Hydration Backpack Preview

Camelbak Octane 18X Preview
MSRP: $99.00
Water Capacity: 100oz
Size: Expanded 20L, Closed 16L
Weight: 1LB

Details from Camelbak

The CamelBak Octane 18X weighs in at just a pound and with 18L of fully expanded cargo capacity, this pack is perfect for 3+ hours of nonstop action. The Octane 18X features an independent suspension, easy to reach stash pockets, a harness pocket and an expandable cargo pocket so you can comfortably carry everything you need which moving fast. Great for extended trail runs or adventure races. The CamelBak Octane 18X also includes the new 100 oz. Antidote reservoir which has a quick-snap cap that tightens in a quarter turn and a quick-disconnect tube system.

Video Preview from Camelbak of the Octane 18x

Initial Thoughts and Feelings

I try to use water bottles as much as possible.  Too much weight on my back can kill me on hard and fast rides.  When I venture further away from the car or house, I need to carry things.  If it is to be more of a boy scout with things to fix trail side or more water and food for longer rides.    In the past I have used bags from Camelbak (the Lobo), Deuter, Osprey Packs and more .   Several of these will have final reviews posted in the coming months as well!  I have always wanted something lighter, and Camelbak seems to have delivered that.

The material of the bag reminds me of a parachute.  The zipper in the center helps keep things nice and tight when I don’t have a jacket or extra clothes in the bag.  My only concern is the lack of support on the bag.  It literally can be rolled up (without the reservoir) and put in a large jersey pocket.

Full review after Sea Otter

I will be taking the Octane 18x with me to Sea Otter and will be able to provide a full review after I abuse it a bit more in the heat and sand!

Answer ProTaper 650 XC Handlebar
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Review: Answer Products ProTAPER 650 XC Handlebar in Pink

While at Sea Otter this past spring I was hooked up with the new pink Answer Products ProTaper XC Flatbar. After installing and riding the bar for a couple months (15 or 20 rides) I can give some honest feedback.

ProTaper 650 XC Bars Details

Width: 685mm Weight: 235g (flat) Back Sweep: 3º Colors: PINK, Mango, Red, Green, Brunette (brown), Black

Answer ProTaper 650 XC Review

While the handlebar got me at the word “pink”, the weight and options are really what kept me interested. Even though flat bars really aren’t my gig, not giving enough sweep for my longer distance hauls. I ended up riding these bars for a couple months on my geared Airborne Goblin and then moving it to my Surly Karate Monkey single speed. The weight and taper were confidence inspiring, especially when you use a stem like Thomson that can sometimes crack handlebars when not installed correctly. A bike shop could carry a few of these bars in different colors and really add some flair to customers bikes. Check out more Answer bars on JensonUSA.com

This product was given to me at no charge for reviewing.  I was not paid or bribed to give this review and it will have my honest opinion or thoughts through out.
ICCP_mtb_race_2011_(116)
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Motivational Monday with Wendy Davis

Motivational Monday, a Monday tradition at Bike Shop Girl, my goal to keep you motivated and to be striving on the bike even during a hard week or long hours at work. Are you a woman that bicycles? Fill out this easy form and be part of our motivational movement!

What’s your name and location?

Wendy Davis in great Missouri

What type of cycling do you enjoy?

mountain, single-speed, gravel, cross, road

What is your first cycling memory?

June 16 2007 was my first mountain bike ride as an adult. I pedaled 1.5 miles and launched myself over a cliff. A visit to the ER confirmed a broken elbow. In that short time I found my destiny. I fell in love with mountain biking that day.

Who inspires you to ride, and better yet WHY?

I ride to inspire others to ride. I want people to see that if I can do it, so can they. The bike has made me happier and healthier. I keep riding because it makes me a better human.

What has been your best moment on the bike so far this year?

Racing at Sea Otter courtesy of Airborne Bicycles and crushing gravel at the Dirty Kanza 200

Tell us all about your bikes

2009 Specialized hard-tail singlespeed
2011 Kona Jake the Snake
2011 Airborne Goblin

Read more about Wendy over at her blog!

Montana
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Things I am Thankful For

Currently I am on vacation with my family in Bozeman, Montana (if you live around here let me know and we can get coffee.) The post are limited, and the thinking of bicycles is rare. I’m doing my best to spend time with my family, meet new family and freeze my rear off in the snow.

Christmas is a great time to look back and be thankful for what you have and what you were able to achieve in the past year. I’m not a very religious person but the Christmas holiday always leaves me feeling very humbled and thankful for my life and loved ones.

My List of Thanks for Cycling

EM:PWR Cycling - a great group of cyclist coming together to get more people one bikes

The Memory of Jeff Papenfus – Jeff was an amazing figure in cycling in the Southeast, he is missed.

A Patient Partner at 6 Hours of Warrior Creek - Thank you Melissa for not making me do another lap.

Airborne Flight Crew – A great opportunity to ride a good bike, a free trip to Sea Otter and meeting new people.

Motivational Monday – It inspires me weekly when strangers will answer my questions about their cycling lives.

My Support Team at 24 Hours of Burn – Patient, funny, great cooks, horrible mechanics and amazing people.

 

 

 

Airborne Goblin 29er
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2011 Airborne Goblin 29er Full Review

Airborne Goblin 29er
With over 300 miles on the Airborne Goblin that I’m riding for the season the bike has been tested.  I’ve ridden the bike to the limits and pushed it, then pushed it a bit more.  Now it is time for a good and fair review for all of you holding your breath wondering if you should purchase one!  During the 300 miles the Goblin has seen a little bit of everything, from commuting, local single track and a 24 hour race on its shoulders.  I haven beaten and abused the bike to the best of my ability thus far and this is my review based on those elements.

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