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2011 Dates for New Belgium Urban Assault

0 New Belgium Urban Assault

New dates and more cities have been revealed for the New Belgium Urban Assault Ride in 2011.
Having done the the Charlotte, NC race last year I can tell you from first hand experience that it was some of the best fun I have had in Charlotte proper on a bicycle. The scavenger hunt, clues, and fun games at every stop made it feel like field day in elementary school all over again! It also was a great way to see the city, and would be exciting way to experience a new city.

Sunday, March 20, 2011 – Tucson, AZ.
Sunday, May 15, 2011 – Madison, WI
Sunday, May 22, 2011- Chicago, IL
Sunday, June 26, 2011 – Austin, TX
Sunday, July 17, 2011 – Fort Collins, CO
Sunday, July 24, 2011 – Denver, CO
Sunday, July 31, 2011 – Minneapolis, MN
Sunday, August 21, 2011 – St. Louis, MO
Sunday, August 28, 2011 – Des Moines, IA
Sunday, September 18, 2011 – Charlotte, NC

Motivational Monday: Sara Stearns

1 Motivational Monday - Sara Stearns

Sara Stearns is a reader of Bike Shop Girl and is an inspirational woman through and through.  While at the Sea Otter Classic I was able to meet Sara face to face.  She’s a pilot for an air ambulance that services the Sea Otter Classic every year.  One of the days she was working she landed her helicopter and walked in to the Ladies Lounge in her pilot uniform!  When I asked her to be one of my motivational Monday features she bulked, why would anyone find her motivational?  She is your normal middle age (don’t take that personal Sara) woman, she has a job, she enjoys riding with her friends and rocks an awesome bike stable.  Sara shows you what it is to live life everyday.  Follow her on Facebook and you’ll see!

What’s your name and location?

Sara Stearns, Seaside, California.

What type of cycling do you enjoy?

I’m a rabid roadie, but as of late, a interest in off road has taken seed.  I am not a competitive rider, although I might try a criterium one day to see what it’s like.  Believe me, if I do, I’ll stay towards the back and stay out of everyone’s way!

What is your first cycling memory?

Ha!  My dad taking the training wheels off of my first bicycle and sending me down the sidewalk for my first solo flight!  I could only go straight.  I was afraid to make turns – but, it was such fun, and I could do it!

Who in the current cycling industry inspires you, and better yet WHY?

Georgena Terry for her advocacy, her courage, and determination.  She builds bikes, apparel, and she offers advice and inspiration.  I also admire Evie Stevens for her come out of no where talent, and she’s such a sweetheart!  She’s also a voice for safety and reason, and that’s so cool.  I admire Fabian Cancellara, because he’s a huge talent, a nice person, and well – he’s pretty easy on the eyes, too.  LOL!  I also like Jim Felt, because his company built my first road bike and my tri bike.  He also sponsors Sarah Hammer, and well – wow!!  Above all, I am indebted to the local women riders whom I have come to know as I learn my way into and around the sport.  Each and every one of them has offered advice, encouragement and has been a huge part of my enjoyment and bliss on my bicycle.  I owe them HUGE…

What was your best moment on a bike in 2010?

My first triathlon!  It was me against the clock, and all of the training I had done, plus the courage I mustered to do it, all came to fruition on that 12 mile course.  It was a blast!

In the next year, what are your goals with cycling and pushing yourself forward in 2011?

More triathlons, century rides, solo rides, more fitness, more enjoyment, more socializing, more empowerment.  I love to see other women getting involved in the sport, and it is a delight when they take a loving to it.  I also so enjoy watching gifted athletes, female and male, as they struggle and then excel in this beautiful endeavor.  More inspiration, that!

My bikes:

A 2009 Look 566, a 2004 Felt B2, and a 1996 Cannondale M500 (about to see the dirt for the first time!)

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Motivational Monday, a Monday tradition at Bike Shop Girl, my goal to keep you motivated and to be striving on the bike even during a hard week or long hours at work. Are you a woman that bicycles? Fill out this easy form and be part of our motivational movement!

Planning the 2011 Season

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It is easy to say that 2010 for me was one of changes, mental rearranging and finding my footing in the end.  I have many hopes going into 2011 for life and more specific cycling.  Some of my goals are more basic than others but by mid 2011 I hope to have my feet under me going forward quickly!

A Rough Sketch of 2011 Cycling Season

There are other key notes for the 2011 season

#1 Losing Weight

Putting down the Krispe Kreme donutes, putting down the fork after a serving, drinking less “frappe-latte-caramel-whip” coffee’s. Drinking more water, packing more lunches and potentially tracking calories

#2 Hitting the Gym

Rising at 5am, getting in the car and off to the gym.  Atleast 3 days a week, if not more

#3 Riding the Trainer

This will be the hardest, but I plan on riding the trainer during the week atleast 30 minutes to an hour a day

#4 Getting Back on the Road

Finding a couple slower group rides, or dragging out my girlfriend into the cold.  I need to get back on the road, I need to for my soul.

#5 Commuting

Gulp.   I need to get back on the horse, and now with a new announcement of being a “sponsored commuter” I’m going to have to get on that horse!!

Things Unspoken

There are other thoughts and feelings in the back of my mind.   Goals that aren’t said. Maybe I’ll race on the road again. Maybe I’ll make that yoga class at lunch during the week. Maybe just maybe, 2011 will be a year of progress and reformation.

Booth Babes at Interbike are a Turnoff

8 Interbike Booth Babes

This past Interbike I saved my vacation time and dollars for other things, leaving my coverage to be from industry friends and stalking the internet for worthwhile product to talk about. On return from Interbike a few female friends that work within the bicycle industry emailed or texted about the outrage from an article running in the daily version of Bicycle Retailer.

Booth Babes have a Hard Life

The attached scanned in version of the article talks about how difficult the job is. The women are paid between $100-500 a day, and are paid to “attempt to charm strangers and lure them into trade show booths by talking about products you know little about.”

As a woman in the industry that does know what she is talking about this insults me. Pretty faces and large breast may attract guys to the booths, I get that. The ways of marketing to guys isn’t something that bothers me, hell I even second the notion if it means you see more women in the industry supported.

There are Beautiful Women in the Industry

I could give you a list of a 100 women that either work or race within the bicycle industry that could compete in the “looks” category of the booth babes. Here’s a thought :

Hey Mr. Bike Industry Guy, if beautiful women attract people to your booth, why not support more women (that actually ride bikes) year around to attract more people in general to bicycles.

Think of that cute shop girl that sold you a tire a few weeks ago, or the mechanic with full sleeves that could kick your butt in the alley cat. These are the woman we need to turn into poster girls. I bet most women in the industry would be happy talking shop in a booth, to be paid for it would make it that much better.

That $2,000 you spent on the booth girl at Interbike could be spent sponsoring a well deserving female athlete to get to the next level.

Is it the Boobs or That They are Women?

Women are needed in the industry. I wish I could throw you a fancy fact about how women in the bike shop or at shows give off more participation but I can’t. Somewhere there must be one if companies are spending such large amounts of marketing cash for the booth babes at Interbike or Sea Otter.

A friendly, KNOWLEDGABLE,  woman with a contagious personality is going to attract all types of people to your booth, shop or company. Women tend not to be as intimidating to strangers, easier to approach and less cliche.  This isn’t always true but if you are a bicycle shop employee or consumer you have probably felt the “boys club” feeling when walking into a random bike shop.

This goes for booths as well. A bunch of guys in sweatshirts, tshirts and baggy cargo shorts, guys that could be super nice but not over the top welcoming, I would say this is 7 out of 10 booths at any show I’ve been at. If it isn’t sweatshirts and cargo shorts it is crisp polo’s and khakis that you feel they are above you, if you aren’t going to talk to the about Campy Super Record that they are waiting to put their nose up at you.

Look are Everything

Boobs sell, so do colors, smiles and warm welcomes. An early morning at Sea Otter, a booth with free coffee will have more traffic than any booth with tank top clad boobs. The Luna Chix team trailer at Sea Otter is always slammed. These women are friendly, gave away free food and took the time to talk to everyone interested. They are real women that come back from warm up laps muddy, that are well versed on the bikes they are riding and to me, are the best sales representatives for Orbea that you could ever have.

Find the Women

You want to attract people to your booth with boobs? Put out a call, place and ad for bicycle industry models or racers. Ship in some shop employees that already SELL your PRODUCT.

You want more people riding bikes? Put more women behind your product, on the front of your booth selling it, in the design meetings, on the sales calls, and so on.

 

2011 Airborne Goblin 29er Full Review

2 Airborne Goblin 29er

Airborne Goblin 29er
With over 300 miles on the Airborne Goblin that I’m riding for the season the bike has been tested.  I’ve ridden the bike to the limits and pushed it, then pushed it a bit more.  Now it is time for a good and fair review for all of you holding your breath wondering if you should purchase one!  During the 300 miles the Goblin has seen a little bit of everything, from commuting, local single track and a 24 hour race on its shoulders.  I haven beaten and abused the bike to the best of my ability thus far and this is my review based on those elements.

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Introducing the 2012 SRAM Gold Rusch Tour

0 2012 SRAM Gold Rusch Tour

Rebecca Rusch is back at it again. Events across the country to encourage women to get on their bikes and ride!

2012 SRAM Gold Rusch Tour

2012 SRAM Gold Rusch Tour

The Sea Otter Ladies Lounge at the Sea Otter Classic: April 19-22

Drop by the SRAM booth and meet your favorite female pros. Ask questions, check out new gear and listen in on our mini tech clinics. Rebecca and the other pros will also host short ride clinics and pump track sessions. For more
information on tour specifics and updates, please visit www.goldruschtour.com.

Dirt Rage Dirtfest Dirty Girls Clinics in Raystown, PA: May 17-20

Join Rebecca and SRAM/Specialized female athlete, Katie Holden for Specialized demos and free ride clinics during the three-day mountain bike festival.

Sun Valley Media Camp in Sun Valley, ID: July 4-9

By invite-only, eight lucky female representatives will meet Rebecca, Katie Holden, Meredith Miller and Lea Davison for a personal tour of the world class riding in Sun Valley. The camp coincides with USAC XC National Championships in Sun Valley (July 5th-8th) to allow the attending media to cover the event and experience Idaho riding at its best.

“Wheel Girls” Mountain Bike Club in Sun Valley, ID: June through July

Rebecca and her local female mountain bike posse will coach a 6-week teen riding camp for the second year. The classes will meet in June and July for weekly riding sessions on different trails in the Sun Valley area. The camp will focus on riding skills, trail etiquette and volunteer trail work.

Kokanee Crankworx Dirty Girls Clinics in Whistler, BC: August 13-19

The biggest freeride festival in the world, Crankworx is a magnet for the world’s best riders. With a collection of some of the best trails and parks on the planet, Rebecca and SRAM/ Specialized female pros will guest instruct and lead rides for all ability levels throughout the week.

Levi’s Granfondo Ladies Lounge and Media Camp in Santa Rosa, CA: September 29

Activities will include a pre-event social hour with complimentary bike fit and equipment check at NorCal Bike and ride tips from the pros. Rebecca and other female pros will offer a pre-ride preview of some of the toughest parts of the course. Post-event activities will include a SRAM/Specialized VIP reception for women and their guests with refreshments and GU recovery drinks.

Roc D’Azur Ladies Lounge and Dirty Girls Ride Clinics in France: October

This French mountain bike festival is open to riders of all levels and hosts races, fun rides, a huge bike expo and parties. Each day at the SRAM booth, female pros will be available to answer questions and lead mini-tech clinics. The pros will also be hosting short ride clinics and pump track sessions.

First Taste of a New Bicycle

0 Airborne Goblin 29er Preview

When I was first notified that I had made the cut for the Airborne Flight Crew my selfish first thought was “when do I get to try out the bikes?”

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No longer do either the dreaming of bikes, or critically going through the specifications or grams of a bicycle do it for me. Every bike is built different, and other than the geometry of a bike your early can’t know how all the ingredients of the end recipe will turn out. Every piece of the puzzle matters and even in sales I often would tell a “upgrade crazed” consumer to simply give their new ride a few weeks as stock.

Some great examples :

I cycle through 4 different saddles. Depending on the bikes reach, drop, handlebar width, seat tube angle and “cush” I may fit on one saddle better than the next.  There are 3 tires I prefer on my mountain bike. If it’s a suspension bike, full suspension bike, 29″ or 26″, and finally how aggressive the fit is. All of these things change the handling of your bike, which will change how you ride your tires. Do you have more weight on your front tire through the turns, are you able to run lower air pressure, will you ride rockier trails (all mountain style) and the list goes on.

The First Taste of a New Bike

Where was I? Oh yes! I know the generic spec off paper of how the bike will be built. I don’t know how all of those spec’s in this “bike recipe” will taste, and I can’t wait to get my butt on the bike to taste my new bike!

Today’s the Day

As I walk into the 2011 Sea Otter Classic I have a few things on my mind, and a few things to take care of but I am ultimately excited to be testing out what I’ll be riding the rest of 2011. Between the Airborne Goblin 29″ and the Airborne Delta CX my butt will mostly be rotating between some variation of these two bikes.

Look for an initial preview of my first test ride

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Ride with the Charlotte Mayor: 2011 Bike! Charlotte

0 2011 Bike! Charlotte

2011 Bike! Charlotte 2011 BIKE! Charlotte is seventeen days of bicycle related events and promotions used to encourage families, friends, and colleagues to break out the bike and use it as a means of transportation and recreation. Events will take place from April 29 through May 15, 2011.

WHAT: A short bike ride to Uptown Charlotte to show your support of cycling to the Mayor and other politicians during the 2011 Mayor’s ride.

WHEN: Friday, April 29th @ 7:30am

WHERE: Start Location: Dowd YMCA (400 E. Morehead St.) in the parking lot behind the YMCA

Seize the opportunity to show support for cycling in Charlotte!  Ride and mingle with the Mayor, City Council Members, County Commissioners and other local politicians. It’s a short ride but one of the most important you could ever participate in, if you support cycling in the Queen City! Free breakfast provided by Ruth’s Chris will follow at the The Plaza on Tryon St.

2011 Raleigh Capri Womens Road Bikes

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In August of 2011 we did a full review of Raleigh Capri 4.0, view it over yonder.

Aluminum hydroframed with carbon fork, change the spec and you have three different levels of Raleigh’s new womens road line.   There are some thoughts I walk away with after looking through the line.  First off, I don’t understand the geometry and will look more into it with Raleigh.  I wish they would bring the smaller 45cm through the whole sizes, especially since it has a 495mm top tube!  Until I have more answers, here’s the 2011 Raleigh Capri womens line up…

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