Safety is a big thing for me. Helmets, lights and brakes on those fixed gear bikes are all important things. Any customer that comes through the shop getting into cycling or buying a new bike the two must accessories are a well fit helmet and a rear blinky light. So that I don't sounds like I'm pushing things at them I explain the basics, you have one head (duh) and a good light will give drivers a good warning that you are up the road.
Today I'll be talking about Knog's colorful line of blinky lights.