Empowering women in cycling

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Masi Bicycles Women’s Road Line

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There’s a take on women’s designed product the basics are shorter top tube because women (most women) have longer legs and a shorter upper body.   The shorter top tube and over all length of the bike allows for easier reach to handlebars, better fitting for someone with those long legs.

Masi has a take that those shorter tubes and steeper angles change the feel of the bike.   Instead they have simply made a couple of their key models smaller, changed colors and most importantly the touch points of the bike.  Touch points are narrower handlebars, seatpost that aren’t leaned so far back, shorter stem and an over all reach on the bike that allows you to use your brakes or shifters correctly.

Welcome the Bellissima line.  Tim Jackson of Masi isn’t sold on the pink, but I am.   Now to sell him on the idea of one model that runs smaller than 48cm.  Allowing our youth to get into the sport at a decent price would be very rewarding.

2009 Gary Fisher Simple City 3W : Quick Review

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Recently going out on a limb I pulled in a Gary Fisher Simple City 3W into our Trek Concept store in Charlotte, NC. We have been selling a lot of life style hybrids, cruisers and comfort bikes. I thought the Simple City really fit that niche and added character that the other bikes could have, but had to be purchased and added on.

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