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Fulcrum Racing Zero

Wheel Lust and Love

Wheels are one of those romantic parts of cycling to me. Something that can make your bike 100% better, or 200% worse. Truing wheels is the first memory I have of working in a bike shop 12 years ago. It was the first “bike mechanic” skill really taught to me. Before that it was installing kick stands and cleaning off bikes. Wheel systems like Fulcrum,…

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Starbucks

The Starbucks Effect

I’m a big fan of Starbucks and Apple. If you were to ask me two brands that I relate to in the most upwards of ways, it would be these two. I’m sure someone will hop on the comments and blast me about child labor or over priced coffee, but I like what I like. Why does all this matter to bikes? Service matters. I…

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Liz Hatch Photo

The Bike Industry Needs More Women Like Liz Hatch

The name Liz Hatch is a sensitive subject in the women’s cycling peloton .  The sexy blonde has made many pro women cringe.  Last year I mentioned her name during an interview with Team Vera Bradley and they weren’t happy.  Why?  Some call her a wanna be. Not fast enough to compete with the great girls.  Some call her a sand bagger.

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Bicycle Industry Regressing

The Bicycle Industry is Regressing

As technology expands and new bike products, or forms of bike products,  hit the market the market grows – or so one thinks. If you look at the basic roll of the wheel in the past 10 years we’ve had full suspension to the masses, lighter carbon road and mountain bikes, 29″ and 27.5″ wheel sizes,  carbon wheels, stainless steel tubing and more tech driven…

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