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Pearl Izumi Driving Retail

Driving Retail Success: Store Atmosphere Part 1: Take The Sniff Test

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi Having unpleasant odors, is one of the quickest ways to get your customers to leave your store. So what can you do, and how do you know if your store smells? Here are a  few things to consider to keep your store odors in check. Check in with your some of your better customers ask them if…

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Pearl Izumi Bike Commute

Dialing in a New Bike Commute to Louisville, Colorado

The above photo was taken for my sweet Em and her love of cows. It’s been two and a half weeks of work at the new job and pretty early on it was apparent that I need to do something with this 45 minute car commute each direction. Between the time spent staring at cars and mountains ahead of me, the miles on the car and the…

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Pearl Izumi Driving Retail

Driving Retail Success: Keeping your soft goods areas looking new

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi Summer is the best selling time for most of the country, and the last thing you want to do is change things around. However if don’t keep your store looking new the customers who frequently visit won’t see your inventory, because they think it looks the same as always. Here are a few things you can…

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Bike League Pedal Equality

Bike League: Pedaling Towards Equality

The League of American Bicyclists sent out the blurb below about bicycle rider equality. Bicycling has more than doubled from 1.7 billion trips in 2001 to more than four billion trips in 2009 — and youth, women, and communities of color are playing a key role in shifting transportation demand towards safe, accessible, and equitable bicycling for all. A new report from the League and the…

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Infographic of Bike Commuting

Infographic: Where is Bike Commuting Growing?

Reposted from BikeLeague.org The past decade has seen dramatic growth in biking, with the total number of trips more than doubling from 1.7 billion in 2001 to 4 billion in 2009, according to the National Household Travel Survey.Sponsored by the League of American Bicyclists, Bike to Work Day will be celebrated in hundreds of communities nationwide on Friday, May 17, highlighting the health, economic and community…

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Ice Cream Ride

Musings on Active & Recovery Nutrition

There are many schools of thoughts in the athletic world about what you should or shouldn’t eat. Many of my friends have gone with the Paleo eating habits, personally I try to look at the ingredients, make an educated “Yes or No” thought in my head and then try it on training rides. These days it takes a scientist to breakdown and to be able…

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Bicycle Friendly State Colorado

Colorado Ranked 2nd in Bike Friendly States

As the move to Denver, CO gets closer, Emily and I are researching more and more about biking and outdoor activities. Becoming familiar with bike routes, day trips and places to explore will allow us to feel quickly at home and adding various levels of excitement for our next chapter. Everyone knows how Colorado is an outdoorsman dream, especially a cyclist. The latest rankings of…

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People for Bikes

PeopleforBikes Roll Together Bike Movie

PeopleforBikes is getting May, National Bike Month, off with a rolling bang. As a fan of promoting healthier relationships between bicyclist and motorist I absolutely love the video below to “Roll Together.” Take the pledge, be a better cyclist.  

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6 hours warrior creek 2013

Race Report: 2013 6 Hours of Warrior Creek

This was the fourth year of testing my metal against the 6 Hours of Warrior Creek. Each year as half of a women’s duo, my partner Melissa has always been the ringer for us and I wanted to be able to pull my half of the race as strong as she could. Originally, this race was supposed to be a tuning race for the Burn…

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Stay Humble

Race Report: Bouldergeist at San Lee Park

My main goal for the 2013 season was to move from Sport to the Expert class. That was THE goal. Thanks to a killer performance at the Winter Short Track Series I was moved up to Expert or CAT1. If you aren’t familiar with the difference of the two categories, it often is double the distance and sometimes on a different/harder course. Racing 22 miles…

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