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Carytown Bicycle: I am Someone’s Somebody

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A shop in Richmond, VA is taking a stand on safety by pulling on the heart strings of drivers.

Carytown Bicycle currently has a run of jersey’s with the tagline line “I am Someone’s Somebody” for dad’s, mom’s, daughter’s and son’s. The hope is that as we are passed by automobiles the driver’s remember that we are human and an injury or death will matter.

View more or order online at Carytown Bicycle Company.

Tonight: Bicycle Racing Association of Colorado Women’s Summit

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2013 BRAC Women’s Summit
“2013 – The Year of the Cycling Woman”

October 1, 2013 * 6:30 pm – 9:30 pm

Hosted by:
Prestige Imports and the Colorado Women’s Cycling Project/Naked Women’s Racing

Location: 
9201 W Colfax Avenue * Lakewood, CO 80215

6:30 Get to know each other / Appetizers / Social time
7:00 Review and Comment – 2013 BRAC Women’s Program
o Women’s Racing Camp
o Women’s Cross Camp
o Senior Women 4 Mentoring Events
o Record Race Participation w/data from road, track and cross season
7:30 Panel discussions with Colorado Women’s Team Leaders and Racing Stakeholders
o Stakeholders tbd.
8:15 Questions for Future
o How do we build on this momentum in the women’s community?
o What can BRAC do to foster a stronger support system for women racers?
o Call for Suggestions: what other women’s programs do you what to see BRAC offer?
9:00 Open Discussion
9:30 Adjourn

Driving Retail Success: Transitioning from Summer to Fall

1 Pearl Izumi Driving Retail

As Summer winds down you should still have Summer Soft Goods displayed.

Even though it’s still hot outside, your fall apparel is arriving. Now is the time to get the fall apparel on those new wood hangers, get your customers thinking about Fall riding and staying warm doing it. Create a focal point that shows off the new Fall styles. You can use your entrance flat table area to start the process. Dress up a ¾ torso mannequin in Fall styles, display warm gloves, socks, and long sleeve jerseys or jackets. You can do any number of display renderings in multiple areas to send the message it’s time to start thinking Fall apparel. It’s also time to start filling your floor fixtures with warmers, long finger gloves, warm socks, booties, and head wear.

Here are two basic examples of a Fall flat table display, and an accessory cart with warmers, head wear, and booties ready for Fall.

Sign up for these weekly tips by sending Bruce an email at: brsignup at pearlizumi.com for Pearl iZUMi’s DRS Tip of the week and receive merchandising tips to help you improve your retail presentation and sell more.

Safety Concerns for Giro della Toscana Leads to Protest

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This past weekend a moment in women’s cycling history happened, and you probably didn’t hear about it.

In the fourth stage of the Giro della Toscana more than half of the racers did not finish. Why? In protest of the lack of safety for the group. This included lack of security for riders while on roads, and leaving the peloton to ride through traffic.

While this would have been worthy of protest if it happened at a local Cat 3 race, this race had the likes of  world champ Marianne Vos and was to be considered a women’s pro road race.

With women’s cycling growing voice, and attracting more media exposure I’m glad to see that these ladies and their teams took a stance for safety and a clear division of how men and women are treated in this sport.

 

Cyclocross Bicycle Practice, or my First CX Race is This Weekend

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My first cyclocross “race” is this coming Sunday; I use the word race loosely as I’m looking at it as bicycle practice, with a very high average heart rate.

Things to do for my first CX race of the season

Find wheels for my cyclocross bike. I have a pair of Specialized Roval Pave wheels that I’ll be swapping over from my single speed. This way I can leave my Powertap on the road bike, and not have to worry about durability thanks to the Roval Pave proofing themselves over the past couple seasons on my single speed.

Find tires for the above wheels. Not knowing any of the courses I’m going to go with my proven “all – around but slow on hard pack” setup. This is a Specialized Terra up front and Michelin Mud2 on the back.

Sign up for a Bicycle Racing Association Colorado license. This is the statewide governing body for all things bike racing in Colorado. While I don’t have to join to race, it saves me from paying one day fee’s and it gives my team points if I place at all.

Register. Thankfully I remembered to do this, and get the BRAC license earlier this week as online registration has already closed for this weekend’s races! Note to self: Always register the Wednesday or Thursday before race weekend.

Test Ride and Skills. This will be tomorrow. Not too much stress, just making sure my bike is functioning and hips are flexible for the mounts. The first few races will be skills clinics in themselves, but I do plan on working in one or two days of CX skills per week.

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Review Course. Then forget what I reviewed.

Create CX’ing Playlist on Spotify. Do you have songs that pump you up? Maybe some Katy Perry “Roar”? Let me know what is on top of your list!

Rock Out. Because that is why we are all doing this right?

Photo Credit: Cross of the North Facebook page

CrossVegas Women’s Race to Receive Equal Payout

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Ladies, you have an even bigger reason to head to Las Vegas later this month. Lazer Sport has made it so women are receiving equal payout at the 2013 Cross Vegas race. Now ladies, support the race and sponsor that has allowed this to happen!

Lazer has stepped up their annual participation at Clif® Bar Cross Vegas with sponsorship of the Elite Women’s race.  This support equalizes the Elite Women’s and Men’s prize list with over $8,700 across 30 places.

Learn more about Cross Vegas.

Bike Share All Over the US

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Last summer I was fortunate enough to witness Charlotte’s B-Cycle program launch and most recently I live in the town of Denver that embraces bike share with stations all over Denver proper, and Boulder having another large program 30 minutes up the road. While I haven’t been an avid user as I have too many bikes of my own (maybe I should start my own bike share?!) I know many people that have started bike commuting, or given up their car thanks to bike share.

People for Bikes have a great info-graphic worth sharing about the power of bike sharing in the U.S. this year.

US Bike Share Infographic

Driving Retail Success: Staff Apparel

2 Pearl Izumi Driving Retail

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi

Store owners that use printed custom shop shirts for the staff to wear, can also promote your brand. Custom shop apparel helps you to run a more organized business. Custom shop shirts not only further promotes your brand, it tells your customer here is a member of my staff that can help them. My vote is (as a customer) I would prefer to locate someone that clearly wears a shop shirt. Make sure you bring in a comfortable shirt so it stays on the staff member, and also make sure it’s available in a women’s specific design. Women prefer their own genders apparel.

Sign up for these weekly tips by sending Bruce an email at: brsignup at pearlizumi.com for Pearl iZUMi’s DRS Tip of the week and receive merchandising tips to help you improve your retail presentation and sell more.

Fort Follies’ Women’s Grand Prix & Ride with the Stars

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The US Pro Challenge hits Fort Collins this Saturday, and so does the Fort Follies’ Women’s Grand Prix with many other women’s events.

 

Ride with the Stars

 

 

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8am : Event starts at 8am. Enjoy a leisurely ride with some of the professional ladies! Will ride to Crankenstein’s in Old Town for $1 coffee drinks (there will be ample bike parking). Highlighting ladies, but guys are welcome as well. All levels and ages welcome! Let’s celebrate ladies of all levels on bikes. Linkage

 

Fort Follies’ Women’s Grand Prix

 

12pm : This fast, flat .93 mile course is centered in the heart of the action in Old Town, Fort Collins on the same day as the USA Men’s Pro Challenge Stage 6, also ending in Fort Collins. With a major $9,000 prize purse, $1000 awards, plus primes, sprinter points, and a most-aggressive rider jersey, you can expect incredible action among some of the highest-level women professionals in the U.S.! Linkage

 

Launch of Women’s Cycling Association

 

6:30pm at Rio Grande Mexican. The party is the official launching of the Women’s Cycling Association, an organization of professional women cyclists striving for equality in women’s cycling. Schultz, Miller and Wilcoxson helped form the WCA this June. Linkage