From adjusting parts to fit you better, to switching parts around to make your bike look different and completely yours, both are equally important in the journey of bicycle ownership. Customizing your bike is an important part of making the bike “yours.” Bar tape is one of the easiest and least expensive ways to do this.
MSRP: $33.95 (discount for buying in bulk)
Unique Details: Super wide at 40mm, add your own logo to your handlebars!
The boys at Zevlin sent me a care package to test out and review, one of the coolest unique products in this was custom bar tape. While the tape isn’t as padded or grippy as my loved Lizard Skins DSP it has done well on the road under my winter testing.
Feel and Wear of the Zevlin Big40
The tape currently has a handful of long rides and roughly 200 miles of winter glove riding. The 40mm allows a good overlap of tape to get a cushion while showing off the custom logos covering half the width of tape. The logos are in great shape, I’m sure with a tacky summer glove the logos would wear after awhile but it would be a good indication that your bar tape needs replaced. It seems that not enough people replace their tape until their wrist or hands hurt!! I would compare the feel and tackiness of the tape to a Fizik bar without the pain of installing that leather like wrap.
While you can buy the Big40 alone, I believe the biggest market advantage Zevlin has is to price bulk custom tape to be attractive to shops, teams and even large charity events to promote brand identity. The Zevlin tape looks amazing on my bike with the white logos and then a few blue logos at the end of the wrap, now imagine that with your company under your bars. Rolling up to a group ride, sitting at a stop light or your bike parked at a coffee shop will put your brand identity right at hand level.
The bar tape is wearing well, I’ll use it for most of the road season but it will not replace the DSP on my cyclocross bike as grip and cushion are super important then. I plan on doing a run of Bike Shop Girl in black to promote myself and the brand as they are a great grassroots company trying to do different things in the bike industry.
If you are in the market to take your branding a bit further on the bike, I would start with Zevlin. If you are looking for a new black bar tape I would stick to Lizard Skins DSP.