Fashion, Style and Clothing
Review: Road Holland The Delft Long Sleeve Jersey
Details: 100% poly mesh that is wicked breathable, fast drying, and non-conforming. 2 pocket design, 1 with a zipper to hold your smartphone
This jersey looks great and feels even better. The poly mesh was warm enough with a wind vest on a 50′ day. Personally, I would classify this as a long sleeve light weight “spring” jersey. It also wears well with a pair of jeans.
Pure Fix Launches Pure City Cycles
Many brands over the past 4 years have taken the euro route for their new urban models. Flowing lines and upright position with a sexier look than their hybrid big sister and brothers. Pure Fix follows suit with a new sub-brand, Pure City Cycles, and launching 5 models within this new sub-brand today. Where I think Pure City has the right idea is that they are following the Electra model. Less options, more colors. The 4 step-thru models, from what I can tell, are all exactly the same other than color. There is one step over model in a safe color, black.
Now all you have to decide is what color you like, what size and how many gears. Don’t worry you only have two options of sizes (43 & 45cm) and gearing (single speed or 3 speed).
The Abbey $399
Two sizes available, 1 and 3 speed options
The Crosby $399
Two sizes available, 1 and 3 speed options
The Langdon $399
Two sizes available, 1 and 3 speed options
The Wilshire $399
Two sizes available, 1 and 3 speed options
The Bourbon $499
No details available yet
View the complete collection over at Pure Fix Cycles
Safety to Another Level: Chrome Reflective Camo Bags
Being seen at night is a big concern for most cyclist (yet reflectors are the first thing that come off new bikes.) Chrome is launching a limited run of Reflective Camo Bags that are made in the USA. What looks normal in the day, lights up when a car light shines on the fabric to make it easier to spot.
Limited run, available at select shops – find one near you or hit up Chrome.
Levi’s® Commuter Bike Shop
Levi’s® Commuter Bike Shop is coming to town. Grab your ride and meet up at one of the 6 stops across the country. They’ll even be a chance to preview the Fall 2013 Commuter Collection.
Spotted: Chrome Bags Chekhov Rolltop Utility Belt
Chekhov Rolltop Utility Belt
Is it a murse, purse, sling or belt? The answer is: yes.
• 12″ wide, 8 1/2″ high, 2.5″ deep
• 2-4L Volume • Waterproof rolltop closure accommodates a range of load sizes
• Dual waterproof compartments separate wet/dry cargo
• Iconic quick release buckle with integrated bottle opener
• External phone pocket for quick access while riding
• Daisy chain mounting loops for attaching carabineer clips or bike lights
• Rear sleeve holds most u-locks
100% Welded-Waterproof Rolltop Utility Belt with iconic seatbelt buckle keeps phone, wallet, keys and windbreaker dry. Made to be worn on the hip or across the chest.
Made in USA. Guaranteed for Life.
3 Reasons to Connect Fashion with Bicycling
A guest article from Maria Boustead of Po Campo. Learn more about Maria at the bottom of the article.
First off, let me define what I mean when I say “fashion” and “bicycling” for the purposes of this post. By fashion I mean personal style, or how people choose to express themselves by the way they dress. I am not talking about runway looks or the fashion industry or too-thin models. And when I say bicycling, I am referring to using your bike to go from Point A to Point B, not bicycling as sport or purely for exercise or recreation.
We all agree that we want more people to bike for transportation because of the numerous benefits to our environment, our cities and ourselves. The main reason people give for not biking is because it seems too dangerous, or, in other words, they are afraid of being hit by a car. Bike lanes, especially protected ones, and better traffic laws do a lot to make people feel safer while on the road.
While physical safety is often foremost in our minds, we mustn’t neglect the element of emotional security. Bike lanes help with the former, and I believe that connecting fashion to biking can help take care of the latter. Here’s how:
1. You can see yourself doing it
Photo by Dustin Jensen © All Rights Reserved
We humans are highly social creatures and everything we wear/do/say communicates something about us. We are attracted to things that mesh with our sense of self and distance ourselves from things that don’t.
The desire to “fit in” is heightened when trying something new, such as riding your bike to work. When we’re not sure how to act or dress, we look to the people we identify with to follow their example (psychologists call this “Informational Influence”). So, if people can easily see other people that look like them riding a bike, they will more likely try it. We should be striving to get as many styles in the bike lane as possible!
2. It becomes an aspiration – I want to BE that person!
Here’s where imagery comes in. Media can be very persuasive because, done well, it taps into our inner desires of who we want to be. So, not only can you see yourself bicycling, but you can see your “best self” bicycling.
Today we generally lump people into four categories: The Road Warrior, The Hipster, The Dutch Belle and The Safety-Minded.
All four archetypes are effective at resonating with different people, and, while you might not be as lovely or as edgy as the imagery indicates, you like to think of yourself that way. I predict that as fashion and bicycling continue to comingle, we will see more of these archetypes start to appear to represent even more people, which will, in turn, get more people on the road.
3. It just simplifies things
Have you overheard this conversation as much as I have?
Person 1 says, “Maybe I’ll try biking to work on a nice day, but I’m not sure how to get started.” Then Person 2 says, “Oh that’s great! It’s easy. All you need to is…” and then goes on with a mindboggling amount of detail about what types of bikes (and components) are best for different types of rides, how you must have your bike outfitted with XYZ accessories, what you should wear, what you absolutely should not wear (like, jeans), etc. Dude, don’t over-complicate things – someone is just trying to get to work!
Photo by Loic Bernard © All Rights Reserved
Conversely, fashion is familiar and therefore provides a reference point. You don’t have to learn all new jargon or start reading new magazines to see someone in an outfit similar to something you own to put two-and-two together and say “Hey, I can bike in that!”.
Connecting fashion to bicycling also hits home for me personally because, while I have always biked pretty regularly all over Chicago (and even founded a bike bag company there), I had never liked calling myself a biker. The word just carried too many bad memories of behaviors and styles that I didn’t identify with. But, now that fashion is entering the mix, and I am finally finding bicycling-related articles and images that interest me in publications of aIl types, and new bike brands and new apparel and accessory brands that speak to me. It feels good to feel included. I guess maybe I am a biker after all.
Maria Boustead launched Po Campo in 2009 because she needed a bag versatile enough to clip on to her bike while en route and attractive enough to take into her office or to a meeting upon reaching her destination. There were so few options for this; it just seemed like a major oversight and she knew other women would appreciate a fashionable and functional bag, too.
Preview: ZOIC Women’s Clothing
Over the past few years I’ve had the opportunity to watch the company of ZOIC Clothing transform and become a more popular choice for women’s clothing. Stylish and functional clothes for mountain and lifestyle bicycling, their clothing is a great fit for my move to the mountains!
Out of the 4 pieces that were sent from ZOIC this is easily my favorite. $50 for a tech t-shirt may sound a lot, but it has functions like vents near your shoulder blades and a pocket for an iPod or key. It also fits like a your favorite workout shirt but long enough on me for when I bend over riding. Time will tell how this wears, but for now it is a go-to when commuting or wearing a hydration backpack.
This stylish short pairs well with the Starburst V-Neck Tech Tee above. The liner is a pretty basic chamois, but good for someone’s first mtb short and liner combo. When mountain biking and needing a padded short I will personally use a short or bib that I already own. (I use fancy chamois remember?)
I plan on trying this short as a commuter too, maybe with a higher end wool underwear to act as that bacteria liner.
It’s summertime and we all care about our tan lines, right ladies? This tank, with built in shelf to hold your girls in place, is pretty dang comfortable. I have yet to test the shelf on a mountain bike ride, but I would assume if you are more than a large “B cup” you will want to wear a sports bra under. One of the best features of this tank are the two pockets (one zipper and one elastic) on the small of your back.
The Aura short feels like a mountain bike short to me. Elastic across the backside, on the inner and outer (medial and lateral the Dr. E has to add) leg and adjustable velcro closure on the hips for a secure fit. These shorts will stay in place on your next uphill climb or downhill adrenaline rush. Time will only tell how the rear will hold up against dirt and sand on the saddle. As mentioned in the Posh short, I won’t be using the liner for long rides but it will work for a commute or your first mountain bike rides.
Overall, most of these pieces have had one or two rides on them so I’m not prepared to talk too much about the fit or long term wear. I can say that they all look better in person than on ZOIC’s website. The materials feel nice on your skin and the attention to detail on stitching, accents and functional placement of things like zippers/mesh airflow pockets and such are pretty darn good for the price tags!
Look for a full review in a month or so, until then check out ZOIC’s women’s collection online.
Disclaimer: These products were provided at no charge for review. I wasn’t paid or bribed for my opinion.
Cafe du Cycliste Women’s Clothing
Cafe du Cycliste brings stylish and well fitting clothing to women’s cycling from the South of France.
Cafe du Cycliste is a Côte d’Azur based company started by Andre & Remi. These 2 friends who lived in the South of France, originally set up this authentic brand when they got bored of finding only standardized cycling wear with designs based on professional teams.
Both were keen cyclists and had many friends in the cycling hotspot of the Côte d’Azur. They found that many people shared their views. So they literally got off their bikes and started thinking about what people might prefer to wear.
Their first prototype came out in 2011 and the brand was born. Their focus on quality finishes and the use of high end materials produce beautifully tailored performance and leisure cycling wear, with all round usability maintaining a designer look and feel. The premium product ranges are split into 2 ranges and available for Men and Women.
Visit Cafe du Cycliste online
Giro Women’s Series Gear Makeover
To celebrate the wonderful women in our lives we would like to hear why your mom, sister, wife, friend deserves to be made over by Giro.
Simply submit a picture with a description as to why she deserves an upgrade in new equipment. Once the image and copy is submitted, entries will be judged and selected by the Women of Giro.
Submit an entry between now and May,10th. The winner will be announced May 13th, on Facebook, winning a Women’s Series Helmet, women’s Shoes, Gloves, Socks and Caps.
Submit your nomination here and let’s cheer on the ladies that ride in our lives.
Functional Women’s Bike Clothes
As I transition back to being able to commute by bike to work I’m also on the hunt for quality women’s cycling clothing lines that are outside my “race mentality” as of late. A few suggestions have come to mind, but not all of them have women’s options!
Chrome - A good start, key for outerwear, but all black options make me want more.
Swrve - very well thought out, but where’s the women’s love?
Vulpine – yes please. The yummiest wool women’s jersey to have touched my body.
Zoic - Probably the best bang for the buck but very MTB feel.
Shebeest - A staple in many women’s cycling wardrobes. I have my eye on the Bermuda Commuta.
Loeka – I’ll take one of everything please
YMX – Yoga styles meet two wheels
What do you wear to get around town that doesn’t wear out or look to racer? I’m also going to hunt around the sale rack at REI for The North Face and Patagonia wear.
Photo credit: Bill Fehr