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September Mountain Bike Rides

Sanity – A Bike Ride Away

I’ve been pretty open lately about the events happening in my life. A break up, stressful sell season, and now moving. It’s easy to get wrapped in the moments that feel more like missing man hole covers on a skinny road but I am forever reminded that sanity, a breath of fresh air and a moment of happiness is simply a bike ride away. While…

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Open Letter to Marketing & PR Agencies in the Bicycle Industry

Marketing departments, CEO’s and public relations agencies this is for you It is Sunday evening at 5pm eastern standard time. In 12 hours I will be at the airport on my way to Las Vegas for Interbike. Most of my collegues and friends are either in Las Vegas or on their way. They aren’t sitting by their phone or computer waiting… We aren’t waiting to…

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Non Cycling Related Blabbing

It is hard at times as a creative person to have my main (currently only) output to be a blog wrapped around cycling. There are photos, stories, heartache and levels of love missing from these pages. For most of my high school through my early 20’s I had a site and online persona under the name of “Arsbars.” Don’t ask me where the name came…

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Celebrating ARTCRANK and a Dear Friend

Sunday morning, pounding on a keyboard as it seems to be a common occurrence of the latest Sundays. Catching up, setting plans and downloading for the week. Check gmail, say hello to friend, Charles, as it seems to be the only time in a hectic week we can catch each other. Picturing him in his office in Minneapolis, I’m often found on my patio in PJs. The…

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Icebreaker Halo Short Review

Icebreaker Halo Shorts Review: Take Two

Last summer I reviewed the Icebreaker Halo jersey and shorts. As I rode around today in the Halo shorts I felt pretty compelled to do a follow up on these shorts, as they deserve it. If you shop at Dick’s Sporting Goods and not REI, or believe in working out at the gym and not hiking, you may not understand the ways of wool. (Please…

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10 Things to Know as a Beginner

As with any sport it can be very daunting and overwhelming when you walk into a completely foreign arena. Questions, fears, hesitance, embarrassment, and so many emotions are rushing through you that by the time you even get on a bike you are stressed out. Here is a list of things I wish I had known, and I wish more women knew, when they first walk…

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Unplugged for a Week

Have no fear, I’m still kicking. I took a week off from the blog and riding my bike to spend time with family and work on some other projects. We all need a break sometimes. Mentally, physically and emotionally. This past week was the physical part. Putting efforts into riding roller coasters, working on excel spreadsheets of bike dealer stats and getting my head on…

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Finding the White Line

When people ask me what time of rider I am normally say a mountain biker. It isn’t true though. I started out fascinated with road biking and racing, and happened to enjoy the adventure of mountain biking a lot over the past 5 years. Recently I picked up a Foundry Auger B1 as a rep sample. Built as a cyclocross bike I took the knobs…

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War with the Industry: Starting with the Bike Shops

I have many bones to pick with the industry I love, I’m calling it a war – a war to get more butts on bikes, to get kids safer to adventure and for the industry to get their head out of the ground. The first battle in this war is with the small guy on the totem poll with so much power… bicycle shops. Most…

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At War with the Industry I Love

It is no secret my history with the bike industry. Without coming from parents in the industry I am as close to growing up in the industry as you can. At 15 I was a shop rat, living my life in some way or another around bicycles since then. In two years when I am 30 I will have spent half my life revolving around…

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