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Interbike ’12: Day Two Recap

0 Interbike '12: Day 2

Keep up to date with the Bike Shop Girl coverage of the 2012 Interbike Trade Show with coverage, previews, exclusives and interviews

Hit of the day : Pearl Izumi X-Project shoes. Lots of video, photos and such coming through to you today. It is also the first day on the floor, make sure to follow me on Twitter/Instagram (arleighjenkins) to get on the floor updates.

Interbike ’12: Day One Recap

2 Jonny Sundt

Keep up to date with the Bike Shop Girl coverage of the 2012 Interbike Trade Show with coverage, previews, exclusives and interviews.

Day one of Interbike was many things. Early morning of travel, a couple plane rides, seeing old friends, meeting new, check in, credentials, Treasure Island, dessert dehydration and simply getting my bearings after no sleep. Day two of Outdoor Demo is today, look for a good amount of product and photos being pushed out through the day!

Open Letter to Marketing & PR Agencies in the Bicycle Industry

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Marketing departments, CEO’s and public relations agencies this is for you

It is Sunday evening at 5pm eastern standard time. In 12 hours I will be at the airport on my way to Las Vegas for Interbike. Most of my collegues and friends are either in Las Vegas or on their way. They aren’t sitting by their phone or computer waiting…

We aren’t waiting to get your press release the Saturday night before a show that starts on Monday. We don’t want a meeting invitation hours before we travel. We want planning, we want to be prepared and we want to get your shit at least 5 days ago.

I do my best to walk into a trade show, conference or any meeting (with ANYONE) prepared. Product or person researched. Questions formed. Batteries charged. Clothes wrinkle free and brain ready to rock.

When you send me meeting request last minute, or photos of product being launched… or the best yet, a link to a website that doesn’t even have a page holder but a dead link. You have sacrificed your image and even more, you have put yourself into a class that I don’t believe you give a shit about your product or those you are asking to promote it.

Next time you aren’t prepared here’s a suggestion. Don’t message or email me unless you are telling me to stop by your booth for a free beer. No time commitments, no broken links. Just a text email, text message or phone call that shows you realize you are behind the times but want to connect when I can.

My job over the next 7 days is two fold:
#1 sell product for the brands I represent in the Southeast.
#2 to promote product I believe my readers will enjoy.

It is not to promote a product I believe will let them down, come to market late or backed by people that don’t have their goods straight. You aren’t paying me and every person that emailed over the past 5 days.. I don’t owe a favor to. The people that I owe favors to have been contacted and meetings (or beer) have been setup.

Who am I to say all this? I’ve brought many marketing campaigns and products to market bigger than your jersey or new bike wheel design. There is rhyme and reason to it. Being a class act and putting your best foot forward are PR 101.

Sincerely,

Arleigh Jenkins – Bike Shop Girl.

PS. I may stop by your booth to give you a hard time. I promise I’ll be smiling and I’m not there to piss you off. I want the bike industry to grow, be strong and have standards. Take this as my way of helping you get there.

Interbike ’12: Preview of Twin Six Women’s and Kid’s Clothing

1 twinsix13

Keep up to date with the Bike Shop Girl coverage of the 2012 Interbike Trade Show with coverage, previews, exclusives and interviews.

An exclusive for Bike Shop Girl, the 2013 Twin Six clothing for women, kids and a lot of sexy socks to start saving your money for.

INTERBIKE ’12: Osprey Women’s Specific Bike Packs

0 Osprey Pack Raven

Keep up to date with the Bike Shop Girl coverage of the 2012 Interbike Trade Show with coverage, previews, exclusives and interviews.

Osprey Pack Raven Women’s 3L Hydration Backpack

Osprey Pack RavenThe Raven series is the new sister to Osprey’s Raptor collection of premium, mountain biking, hydration packs. Sized and tailored for a woman’s body, the Raven builds on the reputation for outstanding fit and stability established with the Raptor line. Highly detailed and uniquely designed, these packs will turn a lot of heads while tearing up the trail.

MSRP: $109-129

Details: AirScapeTM backpanel, BioStretchTM harness as well as a full hipbelt to keep the pack stable and transfer the weight effectively. The packs are equipped with a 3L Hydraulics reservoir and Osprey’s new hydration sleeve design with direct access zip for fast loading.

Colors: Clover Green and Iris Purple

Sizes: Raven 14 – $129, Raven 10 – $119, Raven 6 – $109

Updated Osprey Pack Verve Women’s Hydration Backpack

Osprey Pack VerveThe Verve women’s bag that Osprey came out with for 2012 gets a couple updates too. First is an additional pocket on the front of the bag and new colors!

MSRP: $109-$89

Colors: Passion Purple and Platinum Grey

Sizes: Verve 13 – $109, Verve 9 – $99, Verve 5 – $89

We have been reviewing the 2012 Verve pack and excited to see some of the changes as it seems to make the bag a bit more functional for rides the girl looking for function (multi-tool, pump, food) and not a ton of water on their back (2-3L.)

 

Interbike ’12: SKS Germany Frame Bags

0 SKS Germany Front Triangle Bag

Keep up to date with the Bike Shop Girl coverage of the 2012 Interbike Trade Show with coverage, previews, exclusives and interviews.

If you know me, you know my lure to bike packing and going Survivor style on a bike. SKS is bringing a few affordable options for on the frame bags. They aren’t handmade or to the detail that something like Revelate Designs but a good addition for commuters, longer distance riders and people testing the water. SKS Germany Energy Bag

ENERGY BAG

MSRP $22.99 The small bag sits within arm’s reach on the front top tube, secured with velcro attachments. Easily fuel up on energy bars while still riding. The bag lid protects the contents from the elements. Reflective details guarantee improved visibility in low light conditions. Dim 5.75” x 2” x 2.75” Volume 0.5L

SKS Germany Tool Wrap

TOOL WRAP

MSRP $22.99 A bicycle bag made of sturdy nylon with straps for frame mounting. The bag features storage compartments (e.g. for mini pump, repair kit, tire levers, mini tools, or small change). Weight 115g Dim 10.5“ x 8.5“ opened

TRIANGLE BAG – FRONT

SKS Germany Front Triangle Bag

MSRP: $29.99 Triangular frame bag made of sturdy material offers space for tools and spare inner tubes. It is safely secured to all kinds of bike frames with its three Velcro strap attachments and the flexible reinforcements. Reflective piping for improved visibility. Dim 14” x 2” x 4.8” Volume 1.35L

TRIANGLE BAG – REAR

SKS Germany Rear Triangle Bag

MSRP: $29.99 Triangular frame bag made of sturdy material offers space for tools and spare inner tubes. It is safely secured to all kinds of bike frames with its three Velcro strap attachments and the flexible reinforcements. Reflective piping for improved visibility. Dim 9.8” x 2” x 8.3” Volume 1.4 L

Interbike ’12: KEEN Harvest III Bag Series

1 KEEN Harvest III Series Bags

Keep up to date with the Bike Shop Girl coverage of the 2012 Interbike Trade Show with coverage, previews, exclusives and interviews.

This Fall, KEEN launches the Harvest III Series -  a one-of-a-kind collection, made in the USA from pre-consumer automobile airbags.

KEEN Harvest III Series Bags

KEEN Harvest III Backpack

Harvest III Series is available in three bags and two wallet styles, including: Harvest III Backpack $120.00

Side impact bags have been collected, over-dyed for rich saturated color and upcycled into splendid totes, bags and wallets. Each item in the collection is hand-numbered underscoring both its uniqueness and hand craftsmanship.

The Story Behind the Making of Harvest III Bags

The step-by-step process of harvesting and transforming airbags into Harvest III bags requires both creativity and craftsmanship.

1. Left over, excess and obsolete airbags are shipped from an airbag manufacturer to a recycler in Salt Lake City.

KEEN Harvest III Series Bags
2. The side-impact air bags are sorted at this facility and shipped to a factory in Chico, CA. The white bags are put aside to make the white colorways. The remaining bags are dyed and laundered at a dye house.

3. Then, the richly colored airbags are sorted and cut into the bag pattern pieces either by hand using a rotary knife or by die-cut machine.

4. All the pieces to make one specific style are gathered together and given to crafters to complete the product.

5. Once completed, each bag is then hand-numbered and signed by the one of the crafters who built it.

Interbike ’12: Light & Motion TAZ: Ultra-Lightweight, Rechargeable, Waterproof

0 Light & Motion Taz

Keep up to date with the Bike Shop Girl coverage of the 2012 Interbike Trade Show with coverage, previews, exclusives and interviews.

TAZ was designed to be a beast on the trail with a flood beam so wide that you will be able to navigate tight switchbacks without a helmet light. By combining the brightness of a performance light with the safety features of a commuter light (such as side lights that pulse and can be manually turned off when not needed on the trail), the TAZ is the very definition of crossover, accomplishing both tasks without compromise.

Featuring three high-end CREE LEDs and a custom-designed reflector/lens system, the TAZ has two spot beams and an incredibly wide flood beam that throws out about as much light as a motorcycle headlight with a smoother beam pattern.

Whether you are swerving through the chaotic single-track of downtown traffic or shooting off onto a secret little stash of trails, the TAZ is your companion that will lead the way.

TAZ 800 $249

Light & Motion TAZ 800

Light & Motion TAZ 800

Lumens:
High- 800
Med- 400
Low- 200
Pulse- 200
Flash- 200

Run Time:

High- 2:00
Med- 4:00
Low- 8:00
Pulse- 12:00
Flash- 24:00

System Weight:
216 gr

TAZ 1200 $299

Light & Motion TAZ 1200

Light & Motion TAZ 1200

Lumens:
High- 1200
Med- 600
Low- 300
Pulse- 300
Flash- 300

Run Time:
High- 1:30
Med- 3:00
Low- 6:00
Pulse- 9:00
Flash- 18:00

System Weight:
216 gr