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BRAC

Tonight: Bicycle Racing Association of Colorado Women’s Summit

2013 BRAC Women’s Summit “2013 – The Year of the Cycling Woman” October 1, 2013 * 6:30 pm – 9:30 pm Hosted by: Prestige Imports and the Colorado Women’s Cycling Project/Naked Women’s Racing Location:  9201 W Colfax Avenue * Lakewood, CO 80215 6:30 Get to know each other / Appetizers / Social time 7:00 Review and Comment – 2013 BRAC Women’s Program o Women’s Racing…

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Screen shot 2013-09-25 at 7.32.19 PM

Shop Guys Apply Here

Does anyone else notice a glaring problem in this ad posted on Bicycle Retailer currently?

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Pearl Izumi Driving Retail

Driving Retail Success: Transitioning from Summer to Fall

As Summer winds down you should still have Summer Soft Goods displayed. Even though it’s still hot outside, your fall apparel is arriving. Now is the time to get the fall apparel on those new wood hangers, get your customers thinking about Fall riding and staying warm doing it. Create a focal point that shows off the new Fall styles. You can use your entrance…

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crossvegas women's race

CrossVegas Women’s Race to Receive Equal Payout

Ladies, you have an even bigger reason to head to Las Vegas later this month. Lazer Sport has made it so women are receiving equal payout at the 2013 Cross Vegas race. Now ladies, support the race and sponsor that has allowed this to happen! Lazer has stepped up their annual participation at Clif® Bar Cross Vegas with sponsorship of the Elite Women’s race.  This…

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bikeshare

Bike Share All Over the US

Last summer I was fortunate enough to witness Charlotte’s B-Cycle program launch and most recently I live in the town of Denver that embraces bike share with stations all over Denver proper, and Boulder having another large program 30 minutes up the road. While I haven’t been an avid user as I have too many bikes of my own (maybe I should start my own…

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Pearl Izumi Driving Retail

Driving Retail Success: Staff Apparel

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi Store owners that use printed custom shop shirts for the staff to wear, can also promote your brand. Custom shop apparel helps you to run a more organized business. Custom shop shirts not only further promotes your brand, it tells your customer here is a member of my staff that can help them. My vote is (as…

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womenroll

5 Fundamentals of Riding Everyone Should Take Note Of

When I tell people I run a website with the goal to empower women in cycling they automatically hear “feminist.” This is as far from truth as you can get as I simply want more people on bikes, and realize that a huge opportunity is to empower women on two wheels. Last week the Bike League released a report wrapping women’s cycling stats and misconceptions…

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Pearl Izumi Driving Retail

Driving Retail Success: Store Atmosphere Part 1: Take The Sniff Test

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi Having unpleasant odors, is one of the quickest ways to get your customers to leave your store. So what can you do, and how do you know if your store smells? Here are a  few things to consider to keep your store odors in check. Check in with your some of your better customers ask them if…

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Pearl Izumi Driving Retail

Driving Retail Success: Keeping your soft goods areas looking new

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi Summer is the best selling time for most of the country, and the last thing you want to do is change things around. However if don’t keep your store looking new the customers who frequently visit won’t see your inventory, because they think it looks the same as always. Here are a few things you can…

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