Empowering women in cycling

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CrossVegas Women’s Race to Receive Equal Payout

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Ladies, you have an even bigger reason to head to Las Vegas later this month. Lazer Sport has made it so women are receiving equal payout at the 2013 Cross Vegas race. Now ladies, support the race and sponsor that has allowed this to happen!

Lazer has stepped up their annual participation at Clif® Bar Cross Vegas with sponsorship of the Elite Women’s race.  This support equalizes the Elite Women’s and Men’s prize list with over $8,700 across 30 places.

Learn more about Cross Vegas.

Bike Share All Over the US

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Last summer I was fortunate enough to witness Charlotte’s B-Cycle program launch and most recently I live in the town of Denver that embraces bike share with stations all over Denver proper, and Boulder having another large program 30 minutes up the road. While I haven’t been an avid user as I have too many bikes of my own (maybe I should start my own bike share?!) I know many people that have started bike commuting, or given up their car thanks to bike share.

People for Bikes have a great info-graphic worth sharing about the power of bike sharing in the U.S. this year.

US Bike Share Infographic

Driving Retail Success: Staff Apparel

2 Pearl Izumi Driving Retail

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi

Store owners that use printed custom shop shirts for the staff to wear, can also promote your brand. Custom shop apparel helps you to run a more organized business. Custom shop shirts not only further promotes your brand, it tells your customer here is a member of my staff that can help them. My vote is (as a customer) I would prefer to locate someone that clearly wears a shop shirt. Make sure you bring in a comfortable shirt so it stays on the staff member, and also make sure it’s available in a women’s specific design. Women prefer their own genders apparel.

Sign up for these weekly tips by sending Bruce an email at: brsignup at pearlizumi.com for Pearl iZUMi’s DRS Tip of the week and receive merchandising tips to help you improve your retail presentation and sell more.

5 Fundamentals of Riding Everyone Should Take Note Of

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When I tell people I run a website with the goal to empower women in cycling they automatically hear “feminist.” This is as far from truth as you can get as I simply want more people on bikes, and realize that a huge opportunity is to empower women on two wheels.

Last week the Bike League released a report wrapping women’s cycling stats and misconceptions together. The report, Women on a Roll, is a great summary of the state of cycling but not just for women – for everyone. Anyone working to get more people on bikes could benefit from reading the stats and assumptions found in this report. Stripping the spandex and politics from getting more bikes on the road this report gives a great baseline for many shops and advocacy groups to build forward momentum off of.

Focus on the 5 C’s

Catchy, but effective. The 5 C’s will help increase ridership in all communities (and across most niches.)

Comfort
Convenience
Consumer Products
Confidence
Community

If brands, product managers, bike shop owners, and advocacy directors focused on the 5 C’s cycling will be headed in a positive direction.

Driving Retail Success: Store Atmosphere Part 1: Take The Sniff Test

5 Pearl Izumi Driving Retail

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi

Having unpleasant odors, is one of the quickest ways to get your customers to leave your store. So what can you do, and how do you know if your store smells?

Here are a  few things to consider to keep your store odors in check.

  • Check in with your some of your better customers ask them if your store smells, if you get a yes you need to address it now!
  • The ideal smell is a scent that is just under your perception, consider using a aroma service to get it right.
  • Rubber is part of the cycling industry, however the smell can overpower a stores atmosphere. Try keeping the bulk of your repair and replacement rubber out of the retail area.
  • If you sell wetsuits, try using an auto air-freshener hung right with the wetsuits.
  • Keep personal food items off the selling floor and put the waste in the trash outside as soon as possible.
  • Vacuum your floor and dust on regular basis, make sure the bag in the vacuum is changed regularly.
  • Take the sniff test on a regular basis, if you have a female staff member use her for the test. I have been told that women can detect smells better the men.

Sign up for these weekly tips by sending Bruce an email at: brsignup at pearlizumi.com for Pearl iZUMi’s DRS Tip of the week and receive merchandising tips to help you improve your retail presentation and sell more.

Driving Retail Success: Keeping your soft goods areas looking new

2 Pearl Izumi Driving Retail

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi

Summer is the best selling time for most of the country, and the last thing you want to do is change things around. However if don’t keep your store looking new the customers who frequently visit won’t see your inventory, because they think it looks the same as always. Here are a few things you can do to keep your soft goods areas looking new.

• Rotate your floor fixtures 180 degrees.
• Flip your color stories around.
• Change your mannequins apparel.
• Add some variety to your anchor wall by adding shelves and hangrails.
• Switch out your props on the floor fixtures and anchor wall.
• If you double display some items rotate those displays.
• Change the foliage to reflect the season.

Example of basic anchor wall with variety added

Sign up for these weekly tips by sending Bruce an email at: brsignup at pearlizumi.com for Pearl iZUMi’s DRS Tip of the week and receive merchandising tips to help you improve your retail presentation and sell more.

Bike League: Pedaling Towards Equality

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The League of American Bicyclists sent out the blurb below about bicycle rider equality.

Bicycling has more than doubled from 1.7 billion trips in 2001 to more than four billion trips in 2009 — and youth, women, and communities of color are playing a key role in shifting transportation demand towards safe, accessible, and equitable bicycling for all. A new report from the League and the Sierra Club, “The New Majority: Pedaling Towards Equity,” showcases analysis and data on the changing face and new leadership in the bike movement nationwide, as well as key challenges and opportunities to advance equity moving forward.

Read more on the Bike League.

Infographic: Where is Bike Commuting Growing?

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Reposted from BikeLeague.org

The past decade has seen dramatic growth in biking, with the total number of trips more than doubling from 1.7 billion in 2001 to 4 billion in 2009, according to the National Household Travel Survey.Sponsored by the League of American Bicyclists, Bike to Work Day will be celebrated in hundreds of communities nationwide on Friday, May 17, highlighting the health, economic and community benefits of bicycling with local commuter convoys, energizer stations, breakfast rallies and more.

Where has bike commuting grown the most? In Bicycle Friendly Communities(BFC) that have made smart, strategic investments to make biking better.From 2000 to 2011, the bicycle commuting rate has risen 80% in the largest Bicycle Friendly Communities — far above the average growth of 47% nationwide and more than double the rate of 32% in the cities not designated as bicycle-friendly.
In fact, in many Bicycle Friendly Communities, including Washington, DC, Philadelphia, Denver and Lexington, Ky., the rate of bike commuting has more than doubled since 2000.

Click here to see the full infographics.

“I see the dramatic increase in ridership on my own daily bike commute,” said League President Andy Clarke. “And it’s definitely more pronounced in those communities — like Arlington County and the District of Columbia — that are proactively improving conditions for bicycling and following the Bicycle Friendly Community blueprint.”

Looking for bike commute data for your area?

  • Click here to download 2010 bicycle commuting data for all 375 cities included in the American Community Survey
  • Click here to download bicycle commute data from 1990 to 2011 for the 70 largest U.S. cities, including percentage of bicycle commuters and percent change
  • Click here for 2011 state commute rates, including bicycle commuting by gender

Colorado Ranked 2nd in Bike Friendly States

2 Bicycle Friendly State Colorado

As the move to Denver, CO gets closer, Emily and I are researching more and more about biking and outdoor activities. Becoming familiar with bike routes, day trips and places to explore will allow us to feel quickly at home and adding various levels of excitement for our next chapter.

Everyone knows how Colorado is an outdoorsman dream, especially a cyclist. The latest rankings of bike friendly states from the Bike League only shows this more!

Landing in 2nd place only behind Washington state. My current home of North Carolina is down in 28th place! I’m excited to see what it will be like to be in a little more “forward thinking” bike state.