One of the first releases out on the wire are the new Trek Bikes line of women’s road bikes called Lexa.

Trek Lexa $689.99

Compared to the Trek 1.1 unisex bike, this bike is all aluminum (including the fork) with 8 speed drivetrain and compact cranks.

Trek Lexa S $899.99

Compared to the Trek 1.2, carbon fork and 9 speed drivetrain.

Trek Lexa SL $1099.99

Compared to the Trek 1.5 with 9 speed Tiagra and carbon fork.  Available in compact or triple.

Trek Lexa SLX $1319.99

10 speed shifting, hydro-formed frame and a higher end aluminum bike.

Not only is she fast, and a great racer on the endurance circuit but she is doing great things for women in the cycling industry.  As a Ergon sponsored rider, she has been inspiring women across the country and every reader of her cycling blog.

Check out Sonya‘s words and again CONGRATS!

The Cyclist’s Manifesto

A wonderfully whimsical exploration of America’s transport choices…Highly recommended. — Treehugger.com

As my interest and goals of cycling advocacy enhancement expand I want to learn how as a culture we arrived where we are.  What is the history so we can learn how to change it?

The Bicycle Commuter’s Pocket Guide

A small booklet that could fit in your messenger bag or bag system.  This is on review for CommuteByBike.com

A Davidson bicyclist was seriously injured on Sunday, July 4, when she was struck by an SUV while riding on Faith Road in Mount Mourne, just north of Davidson. She was in intensive care at Carolinas Medical Center in Charlotte on Monday with a fractured spine and punctured lung, but was “hanging in there,” her husband says.Julie Zimmerman, an avid runner and cyclist who lives in the McConnell neighborhood, was on a solo ride around 1 p.m. Sunday when the incident occurred.

Trooper M. Childres of the N.C. Highway Patrol said she was eastbound on Faith Road, which runs between N.C. 115 and Shearers Road. A driver in a Toyota Land Cruiser that was also eastbound came up behind Ms. Zimmerman and struck her, the trooper said.

From DavidsonNews.net

*This was very tongue in cheek, please take it all lightly.*

A great looking bike, though this was a one time run by Electra for Jägermeister.

Before you buy any SRAM Force brakesets, for your sake, go check the date stamp on the brake.  If your brake is within the date range below, SRAM will replace the brakes under warranty.

SRAM’s Recall Notice

Description: The recall involves the SRAM Force Road Brake Calipers sets sold as aftermarket components. The brake caliper sets have “SRAM Force” and some have a date or production code embossed on the unit.

The SRAM brake caliper sets may have also been installed on the following makes and models of bicycles: Specialized (S-Works Tarmac SL, S-Works Roubaix); Trek (Project One Madone models); Fuji (Fuji SL1); Scott USA (Addict R3); Bianchi (Bianchi 928 SL); Kuota (Kuota KOM, Kuota KREDO, Kuota KEBEL); Orbea (Orca, Aqua, Loboular, Opal, Arin, Aqua Dama, Dama Race and Diva); Kestrel (Evoke SL/Force, RT700/Force), Titus (Vuelo, Solera) and Sampson (Diablo).

Enduro has continued to push their women’s clothing line, some of my eye catchers are below.  Slowly, the US is starting to pick up more dealers, encourage your local bike shop to try a new line.  Especially if you are into mountain biking!

Eye Catcher Clothing

Baa Baa Merino Skip Beanie
MSRP : $39.99

Stylish, and will keep you warm those early mornings.  This style of beanie with front visor has been popping up in the snow and skate styles for the past couple years. Bring it in to the cycling one, too.

Rapido S/S Shirt
MSRP : $59.99

Reflective hits, great colorways, and a very affordable price.  It is very rare to see CoolMax at this price point.

Helium Jacket
MSRP: $139.99

How often do you see a waterproof, breathable, jacket for under $200?  Not too often, especially one that doesn’t look like a trash bag.

Lightweight, simple and a great fit.

Brendt Barbur, Founding Festival Director, was compelled to start the Bicycle Film Festival when he was hit by a bus while riding his bike in New York City. He insisted on turning his negative experience into a positive one. In 2001 Barbur started the Bicycle Film Festival as a platform to celebrate the bicycle through music, art and, of course, film.

The Bicycle Film Festival has been a major catalyst for the urban bike movement, one of the most powerful and culturally relevant forces of the last decade. The BFF is sure to carry this momentum into the next decade.