Searching for “sock guy”
There are select socks that I refer to in my life. I’m not a complete sock snob, but I am pretty darn close to it. I love Smart Wool socks in the winter or for cold rainy training rides, I love Twin Six socks (especially their new brand) for the look and sexy factor. The rest of my sock drawer is mostly filled with Sock Guy and DeFeet cycling socks, keeping only one or two “girl stockings” on hand for when I have to wear a suit.
FITS Co sent me a couple pairs of socks to try out, nothing behind it but a beautiful handwritten note and a funky business card from their brand manager Wood Talkington. I won’t lie, their story is unique and worth a visit by itself.
Knitting socks in Niota, TN since 1902, Crescent Sock Co. endured the ups and downs that shaped the character of America’s people and her textiles industry. Today the company produces socks under its own FITS™ name in the oldest operating hosiery mill in the U.S. -FITSSock.com
Review of FITS Performance Trail Sock
Pulling on the Performance Trail sock I felt like I was pulling on a Smart Wool sock but with more arch support. As if the sock was giving my sock a nice hug at the end of a long day. The cuff seems to be of a different knit than the body of the sock, I’m assuming this is for circulation and support, without cutting your circulation off in the leg. The socks are heavier in weight and warmth. I wouldn’t wear these around in 90 degree weather with out reason but on a hard hike and mountain biking these socks provide the shock absorbing to my feet for all day comfort.
The cost is high for FITS socks, $17.99 for the Performance Trail. One could argue it is American made and high end wool, I would argue to buy a pair to keep for those long rides or cold night rides in the winter. I don’t plan on wearing them too often for everyday around the house as I want them to last!
Review of the FITS Light Runner Sock
These socks were reviewed by my girlfriend so I’ll turn over the keyboard to her.
I don’t know what to say about reviewing the socks, but this is what I think of them so far. For wool, these socks are very soft, the compression is exactly where I want it and when I was riding in 100 degree weather I didn’t notice these socks at all on my feet other than comfortable!
The MSRP is $15.99 for the Light Runner socks. With the cuff showing above the shoes, and a heavy cuff at that it seems that it is going to wear well without Kim wearing a hole in her socks quickly. If Kim can’t kill these socks, no normal user will be able to!
Overall Review of the FITS Co Socks
The socks feel amazing, both pairs feel amazing. If I had a larger income, I would wear some variety of this and Smart Wool of some variety. The costs on the flip side is what brings me hesitant from giving this a 100% positive review. $15-20 for socks is steep, and I hope these socks feel as amazing as they did the first day for the next 8 months.
These socks were provided at no cost. I was not paid or bribed, and hopefully if you read this far you know I’m honest and won’t put my name next to something.
In the South East of the US it is becoming time to pull out your base layer long underwear and find your wool socks. Personally, I enjoy wearing my wool socks year round but not many others around my bike shop feel the same way.
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George Berger, the first member of the new em:pwr cycling team. He’s on his way to be a good cyclist…well, a good shortish, stoutish, strongish mid-40′s Flemish ‘cross racer. George resides in Davidson, NC with wife and daughter.
Southern Cross 2011, at Dahlonega Georgia’s Montaluce Winery; the first race of the American Ultra CX Championship Series
I’ve never raced an endurance cyclocross event before; and, frankly, even though I’ve raced both cyclocross and mountain bike, this was going to be something decidedly different…tough, hilly, non-American type (grass crit) cyclocross course at the start and again at the end with some HUGE run-ups; a few miles of paved county road after that; gravel/chert/pumice fire road; STEEP and LONG rocky dirt fire road (if you could call it that); and screamin’ fast descents on those same fire roads. At the call-ups, co-organizer Eddie O’Dea said it best: “this is not a CX race; it’s not short and painful, it’s gonna be long and painful. So try to finish—it’s an enduuuuurance race, not a sprint race.”
Goals for the Southern Cross
My goals were right in line with that: 1) to finish the race; 2) to have some fun doing it; and 3) to use it to judge my early season fitness in this, my first year back to cycling after a layoff of over 10 years (I’m now 9 months into it, have lost over 15 lbs., and although I have a long way further to go, I’m getting there).
I signed up for the 40+ Citizen Race—the shorter version, which was only 30-something miles—20 miles shorter than the full Pro/1/2/3/4 race, with one or two fewer steep climbs. First time in this type of racing, and me still a ‘stout’ and older guy, it wasn’t my purpose to kill myself. There were a few people I knew—I finally met Namrita and Eddie O’Dea, the race promoters from Atlanta’s 55nine Performance (two really nice folks, and whom I knew only from Facebook at that point); and Stephanie Cole from Charlotte, who I met at last January’s Greensboro Cyclocross race, who came down. She was also racing the Citizen race, and I saw later finished with a really good time! I met a few guys (from upstate New York, for God’s sake!) when I was pre-riding the course on Friday afternoon, and more at Dahlonega Wheelworks—a really FANTASTIC bike shop where Jon and Zack fixed me up after a little mechanical snafu, and hooked me up with a free High Life while we talked. Oh, and BTW—they’re wheelbuilders to the stars, so I’m thinking about having them do some 29er wheels for me later this year.
As I said, the start was a hilly, off-camber cyclocross course in tough, high grass that hadn’t been ridden much; not much of a problem, but at the end of it was a very steep, 300-foot “run-up” that even Namrita described before the race as a ‘trudge-up.’ Overcoming hyperventilation at the top was the critical element there, so I’m glad I did it on Friday and knew about it beforehand. Then we left the winery development and headed out for a few miles of paved county roads before heading into the gravel and dirt fire road. Catching someone’s wheel to draft was pretty critical in this early section, getting as much speed on the CX bike as you could while conserving as much energy as possible.
The climbs started with a few miles of decent rollers, trending uphill, but a lot of fun since even with a CX cassette I was able to climb with some of the faster male 29er riders. But then the real climb started…the slog up Winding Stair, a 9-mile steep climb up some of the worst fire track I’ve been on…soft, powdery pumice on top of unpacked mountain sandstone gravel and loose stones. You could call it double-track, but when we witnessed a full-on endure motorcycle spin out at only 10 mph and crash on an uphill section, you knew it wasn’t easy to get traction. I’ll admit it—I walked the steeper pitches since I just didn’t have the gears to spin, nor the tires to get any traction. My Maxxis Raze clinchers were great for most of the race, but not enough read knob or width for this climb. Strangely, I found that I was hiking it faster than some of the other racers were riding it. Reaching the top of Winding Stair Gap and stopping at the aid station for more water for the CamelBack was a relief…looking around off the top of the ridge, it was an absolutely beautiful day…but after a couple minutes, a picture, the water and a ClifBlock for some energy, I was off again.
When you go up, you gotta come down. And the back side of Winding Stair was the best part of the whole race for me. I’d forgotten how much fun it is to be a bigger guy who can still pick a fast line while gravity does most of the work. Eddie had warned the racers beforehand that the roads were open to vehicle traffic, and that there were a lot of blind curves…but still, it’s fun to bomb downhill! So, knowing my health and disability insurance were pretty good, I took off from the top and tried to catch some of the folks who I’d had to let go on the climb. In the drops, I clocked over 42mph on the rutted clay or relatively hard-packed long gravel downhill, passed one guy on a 29er like he was standing still, and…just as soon as I hit the bottom, pinch-flatted going over a rutted section. Big bummer. Fixing it (only losing a few places) I started back up again; this time, the climb up Sassafras Mountain didn’t seem as bad (after Winding Gap, not much could), and there was another long flying downhill section that I had a white-knuckle blast on, making up another place and seeing lost water bottles all over the road from where they’d been shaken loose from their cages.
At the bottom, I was all by myself from then until almost the end, and found myself back on pavement at the ranger station…a long stretch of pretty, rolling county road, then some steep little paved hills with about five or six miles left brought us back up into the Montaluce property and the course went back into the cyclocross course again. There was nobody in sight behind me, and I was almost catching a younger guy that I’d been trading places with throughout the race; but another super-steep and long “run-up” caught me instead. I’d just been passed by the leader of the ‘full’ race, and we started up the hill together…except he didn’t dismount. Holy S*it, I thought—he’s gonna try to ride it!?! I was so shocked (this guy had some serious legs and stamina to do this) that when I got up to the top a good bit later after hooting for him spinning up the whole damn thing, I almost crashed…chain suck city. I lost all my momentum, had to get off and fix that, and just couldn’t get back into the rhythm.
The last mile or so inside the winery property was a mix of CX course and paved road hill climb; not that hard, but by that point I’d pretty much left it all out there already, and just couldn’t catch up to that one guy at the end. The finish was through a chute right at the food tent, with a picture for everyone. I was pretty spent, but nothing that a couple cans of (real) Coke and a couple of bottles of water couldn’t help. I finished in 17th place overall in the Citizen race, and 10th in the 40+ category, at 3:06:49.
Who knew!?! I coulda been a little faster if I’d been in better shape and could have pedaled more of the hills (especially that second big climb), and hadn’t had the two mechanicals. But the race could not have been more fun. Next year, I’m gonna do it again, and will probably change a couple things on the bike… It was easy to see that the 29ers had the advantage going uphill, but the CX bikes had a huge overall advantage (at least with the course conditions as they were—fast and mostly dry). So a cassette change (maybe to a 12-32), and some wider tires to get more uphill traction and downhill flat protection, and I think we’d have a winner setup. I’ll be doing the Three Peaks USA in September (a Pirate Race Productions event by Andrew Stackhouse), so we’ll see how that works out.
Rear View Mirror
The wrap-up? I could have finished the longer race, but it woulda been far less pretty at the end. So my fitness was ok, but not great—I’m still fat and mostly old; comparatively, anyway. But I finished what I’d started, and had a lot of fun doing it. The first time doing anything is always tough because of the unexpected, and I can’t wait to do it again next year. I couldn’t stay for the after-party and awards (and raffle…bummer), but had to head back to NC so I could put my daughter to bed. Four hours later, a beer down the hatch, and I was ready to sleep like a baby, too. And here it is, Monday, and I’m ready to get back on the bike for a little lunchtime spin.
As an independent rep for Quality Bicycle Products I travel to bike shops all over the Southeast of the USA. I visit a great amount of killer shops, doing what they love and each one very unique. Next time you’re close, check one of these out! Want to see more? Visit the tag.
Shop name: Loose Nuts Cycles
Location: 452-A Cherokee Ave. Atlanta GA 30312
Number: (404) 228-5555
Loose Nuts is my largest Surly dealer in most of the state of GA. Running out of a killer store front in the Grant Park area. It has the “urban” feel but you will find beautiful Sachs road bikes, high end wheels being built and a super down to earth guy behind it all – Chris Tavel. (I hear he’s a great mechanic too..)
Housed inside the bike shop is also a custom bag maker, Altrport, making bags of all types and sizes to your liking.
I have many bones to pick with the industry I love, I’m calling it a war - a war to get more butts on bikes, to get kids safer to adventure and for the industry to get their head out of the ground. The first battle in this war is with the small guy on the totem poll with so much power… bicycle shops.
Most bike shops forget at the end of the day they are the ones selling the bikes to the consumers. Marketing may have led the consumer to their door but they are the face of the bike industry. If they have horrible customer service or no foundation in the community there is a chance that the consumer won’t buy from them. The bike will be bought at REI, Dick’s, Target or even worse THE INTERNET. (Is that really worse than Target? Come on!)
Gripes with shops, I’m sorry if I offend
- When you aren’t busy on a Saturday it is your fault. You can’t assume or hope that people will walk in your door.
- Stop blaming the weather. Minneapolis has some crappy weather but they have embraced it and you see people riding in January.
- Putting things on sale in the store is only rewarding people walking in the door. You must tell people OUTSIDE your store about a sale to get them IN your store.
- Stop worrying about the haggling team racers. It is super cool to sell a $12k bike but not if you make $400 on it. If that is your business model I commend you and would probably want to visit. For everyone else, worry about growing that beginner cyclist. Empower them, teach them and they will respect you and spend tons of money with you over the years. The guy haggling you on the new Red brakes to get the best deal ever that he found on the internet…he isn’t making you money. Treat him well with great service and move on.
- Find your place. Not too many shops can be everything to everyone. Do you love mountain bikes? Do you shred hard core and everyone is astounded by your riding? Embrace it. Behind everyones back you make fun of roadies, so why try to be a roadie shop? Have more mountain bike rides, help your local mountain bike group. OWN IT.
- This goes with the above….Believe in yourself.
- Get out in the community. Some shops are already doing this. Bike shop owners, are you on group rides? Do you get out to group meetings or advocacy events? Are you pounding the pavement for Safe Routes to School or anything of the such?
- Build your community. Become friends with the other bike shops in town. Find what you all are good at and help each other.
- Make the bicycle pie bigger. Stop hating on the shop across town. If bikes keeping coming to you with bad tune ups call the shop and tell them. Why? To keep people from getting injured and to keep people from hating on bicycles. Yes, you may be making money off of it – but is that really how you want to make your money?? Figure the missing pieces in your community. Help get more kids on bikes, find a way to market to guys that would be buying golf clubs, make your local advocacy group stronger so people are riding bikes instead of joining the gym.
I love bike shops, but I am biased. Alone in my southeast territory I have roughly 380 bike shops. Now that is a movement ready to happen. Could you imagine – 380 business owners and all their employees coming together for one like cause? BICYCLES
I’m a color freak. Ask anyone that I’ve built a bike for, I love things to compliment, match and fit pieces together well. Colored housing, grips, zip ties and spacers – they all matter for the end product. For women especially, wanting to ride a bike is almost as important as how well the bike rides. While walking the grounds of the 2011 Sea Otter Classic I spied color, ProTaper XC colored handlebars from Answer to be exact. There aren’t enough bike components made in green, and we all know my love of pink.
Answer ProTaper XC MTB Handlebar
I was caught taking photos by one of the Answer guys, I inquired if they were making a flat bar in pink. 29ers ride very well with flat bars… The nice guy said “Yes, yes I do! How about you check out the matching gloves?”
How could I turn this nice guy down? White gloves, pink accents, and a clean subtle feel to the palm. The graphics on the handlebar and gloves are matching, the main graphics will be hidden under a grip other than the very prominent brand and model logo’s displayed in the middle of the stem.
The gloves have been used daily for riding and a couple times for wrenching, they work perfectly so far. Longer term I’ll document the fit and a full 360º of the glove as well. The handlebar will be installed this week and tested for fit, weight and awesome color flare!
This product was given to me at no charge for reviewing. I was not paid or bribed to give this review and it will have my honest opinion or thoughts through out.
Motivational Monday, a Monday tradition at Bike Shop Girl, my goal to keep you motivated and to be striving on the bike even during a hard week or long hours at work. Are you a woman that bicycles? Fill out this easy form and be part of our motivational movement!
This month’s Motivational Monday posts are brought to you by one of my personal favorites, Light & Motion. Between now and the end of June, Light & Motion wants to know who or what in the cycling community motivates you. All you have to do us leave a comment here or on Light & Motions’ Facebook page. At the end of the month we’ll be choosing one lucky winner to score a brand new VIS 360 commuter light!
What’s your name and location?
Howdy! My name is Sonya Looney and I live in beautiful Boulder, CO
What type of cycling do you enjoy?
Think of a foot wide trail with rocks, the smell of pine, wildflowers, and views of mountains. I love mountain biking at its core, especially when it involves alpine singletrack in the summer!
What is your first cycling memory?
My first memory on a bike was riding without training wheels. I used to have this little purple bike with a white banana seat with a handle. My dad would hold on to the handle behind the saddle and run behind me. One day I looked back and saw that he wasn’t holding on and I was riding all on my own without training wheels. I shortly crashed. My dad told me he would let go and watch me ride all the time!
My first memory mountain biking is getting dropped by some guy I was dating when I was 19(it was my first time mountain biking, and it was on my brother’s middle school mountain bike) because we were riding with this other girl that was a racer and he left me alone on the trail to go ride with her… and shortly dumped me thereafter. haha
Who in the current cycling industry inspires you, and better yet WHY?
There are so many people that I find inspiring for different reasons. From people who have a laundry list of amazing accomplishments to the guy who comes in last place at a 100 mile race(to stay out there and finish takes a great deal of will and that is inspiring to me.) At the moment, my teammate Jeff Kerkove has been inspiring me the most. He isn’t afraid of adventures that sound scary on a bike, and the adventures are life changing experiences. They are things that sound so hard that I say, “There is noooo way I’d want to do that” and sure enough, within a year I find myself doing it. This year’s Jeff Kerkove inspired “there’s no way I would do that” adventure is the Colorado Trail Race that starts August 1.
Sure, people with titles like “world champ” or “national champ” inspire me to some degree. However, I am more inspired by people who do so much more than just ride a bike blazing fast. People who want to help other people, people like my friend Nina Baum who spends a lot of time mentoring junior racers, people who work full time with families and still find a way to race their bike and have a total blast, people who do it for the love of pedaling. To me, that is a lot more inspiring than a white jersey with rainbow stripes although I greatly understand and appreciate the sacrifices and talent that go into earning on of those (something I’ll never have)
What was your best moment on a bike in 2010?
That’s so tough to pinpoint. 2010 has been the best year I’ve had on my bike and it’ll be hard to top it. There are many moments that meant a lot to me. I got to race world championships (although I was very disappointed with the almost all dirt road course), I got to race my bike in Brasil, I won a stage race in one of my favorite towns with one of my favorite people (Breck Epic). There were so many other moments that were special as well for various reasons, so I can’t really pick one best moment.
I can say that in 2010, I felt like I achieved all my goals in cycling and then some. I felt like all my hard work culminated into something I never imagined and even today I pinch myself almost daily saying, “How did this happen?!” The tricky part is making new goals, and figuring out what’s reasonable!
In the next year, what are your goals with cycling and pushing yourself forward in 2011?
My main goal for 2011 is the finish the Colorado Trail Race. It’ll be by far the hardest thing I’ve done in my life, and I’ve done some tough things both on and off the bike! It’s a 500 mile SOLO race, self supported, self navigated… on the Colorado Trail from Denver to Durango. I’ll be in the woods by myself carrying everything I need to survive. Luck is a factor, but preparation is HUGE. Getting to Durango will be the biggest accomplishment in my cycling career apart of making the Worlds team twice! This race is very different because it’s not about racing really… it’s about adventure, an iron will, self reliance, and I know I’m going to learn so much more about myself that I never knew was there. Struggles are when we grow and this will surely be a struggle.
Wanna Know About my Bikes?
I ride a Cannondale Supersix road bike with a flat bar and Ergon GX2 grips(yessss), a Canyon Lux MR full suspension bike, and a Canyon Grand Canyon CF hardtail. All fantastic bikes. I raced some cross last year, but I had to give the bike back to the team. I really want to add a cross bike and a 29er to my quiver!
I can say I have never seen anyone ride a trail like this guy does…
The secret of discipline is motivation. When a man is sufficiently motivated, discipline will take care of itself. -Alexander Paterson
Every race you do, you must take away something from it. Learn, develop and strive to be that much better the next time. Often the fight you are picking is with yourself. To be a better rider, a better person.
Last Friday I went up and setup our camp with the help of pit boss, Kimberlee. She graciously drove an extra hour each direction so that I had an extra set of hands to setup three tents and carry everything I would need over the next 2.5 days.
Once everything large was in place and I helped a bit with registration I pre-rode the course very slowly. I have learned the course pretty well over the past year but making notes of sections to take slow at night, pull off’s incase I needed to stop for food, etc etc.
The biggest thing I was debating was if I wanted to wear a Camelbak or not. The temperatures would be hot which means I should drink more water, but it also means the Camelbak would be adding a ton of heat to my bag during the day. I finally decided I would start with the Camelbak and see where it took me.
Last Minute Prep
After pre-riding and seeing how slick the roots were going to be at night I swapped my front Michelin Wild Race’r for the Maxxis Ardent. My new Powertap rear wheel had the Wild Race’r on it, which I would run during the day, swapping to the Fulcrum Red Metal XL wheel with Ardent as I entered my night laps.
I putzed around camp the morning of, moving things around, preparing some bottles, and keeping my brain occupied.
My goal was to look at the 24 hours in 4 blocks of 6 hours. My lap times stayed consistent but my pit times were getting longer. My wrist were killing me as I was taking the downhills pretty darn fast (it really is the only thing I’m good at) and I kept forgetting to take out some PSI everytime I came through the pit. In the first lap I also quickly realized my normal staple drink of Perpetuam wasn’t sitting well in the heat. Even though I have used it for hundreds of miles this year in training, my stomach wasn’t liking it. Around lap 3 I left my Camelbak at the bit and switched to only carrying one bottle of water, a packet of gu chomps and a gel flask. At the halfway point I would stop and down some gel, drink half my bottle and fill it back up.
I needed to switch shorts, my wrist were causing my hands to lose grip on the bars, I probably wasn’t getting enough food, I needed to find my groove.
Lap 7 is when I put lights on. The Seca 1400 was absolutely freaking awesome. I should have had it on my head, not my handlebars. I always use my main light on my helmet, almost never running it on the handlebar. For the first lap I figured I had enough day light to get through and could just run it on my handlebar.
3/4 through the lap, just as you start pointing downhill for the last section, I caught something on a tree. Feet before the rock garden. As I was thrown hard to the ground, my head hit hard, followed by my shoulder and hip. I knew I had to get out of the way, I was in a blind turn and it was dark. If I didn’t move I would get run over. I pulled myself and the bike off the trail to take an assesment of damages. My arm was killing me, my left ankle was killing me from being stuck in the bike as it turned around, my shoulder and collar bone didn’t seem broken which was my initial thought. I started talking to my bike, willing it to simply get me down the mountain and back to my pit. It did just that. I don’t remember much about getting down the mountain. I pulled into my pit and never would leave it again.
My race was over.
The medics checked me over. My shorts and possibly jersey were ruined. I still haven’t checked over my bike. I remember sitting, shivering, in shock. Trying to make light of it all. Faces of my pit crew, the race director and my family all staring at me in the candlelight. Everything hurt. Looking back now I’m glad I didn’t get it in my head to get back on the bike. As it is now 3 days after the race, it still hurts to walk and my body is super banged up. My biggest fear would have been in the slippery night I would have gone down again, or jerked something the wrong way and been left sitting out on the side of the trail waiting for the 4 wheeler to come get me.
One of the guys on the crew, Ben, was keeping my moving lap times. He didn’t show them to me when I was riding but I looked at them the next morning. I was consistently turning hour lap riding times. This isn’t pit times, as those got longer and longer, but the moving time. That made me happy to see. That motivates me to strive onas on Saturday night as I sat there, I never wanted to ride that trail again.
Last year I did 8 laps over 24 hours, sleeping about 7 of those 24. This year I did 7 laps in the first 9 hours. That’s improvement in my eyes.
I need to continue to work on climbing, dial in exactly what I need as the hours go by from food, to chamois selection and motivation.
Thank You Notes..
Though I was only on the bike for 9 hours I owe a great amount of thank you’s.
Kimberlee – Next year she will have a shirt that says pit boss. The only person I trusted as my brain went mush. From food, to entertaining and grounding as the hours went by.
Ben – pure entertainment, time keeper and comedian. He is also really good at putting away a tent!
George – drove up to help and ride with me in the middle of the night. Unfortunately I wrecked out just as that was supposed to happen. He also checked on our dogs and fed them.
Family – It was great to see my parents, they had never to been to an event like this so it was stellar that they could drive down and see what I do for fun.
Wes – The mechanic of the hour came at the exact moment I needed my rear wheel changed and cranks checked over. Next year I need him there the whole time!
Hampton Inn Wilkesboro - The clean sheets and shower were much needed after the abuse I put myself through.
Jason Bum – Race director and stand up guy. He puts on a great event and does it with a smile.
Chris Strout & Family – Chris was a stellar motivator as he hit lap after lap with his solo efforts. His wife Kim and kids were motivating just for being there, smiling and encouraging.
I warned you about my babbling of the upcoming 24 hour race this coming weekend in Wilkesboro, NC. I have warned you it may not make sense and the babbling will help me prepare and go brain numb of the madness I’ll be putting myself through.
Ultimate Goals of the Burn 24 Hour
- Keep moving forward. Whatever that means, whenever it means, find the soul to move forward by pedaling or by foot. Keep moving.
- Stay hydrated. 90º on Saturday, humid, sticky and lots of climbing. Hydration, ice and maybe some ice pops!
- Don’t get hungry and then cranky. Whatever that means, do it. If I crave a latte in the middle of the night from the coffee guy setup, do it. Chicken nuggets from Wendy’s? Do it. Don’t go overboard and hurl, but stay fed and motivated to do laps. I plan on using food as motivation. “Two more laps and you can have that latte.”
- I don’t want to know where my competition is. It doesn’t matter. First, last, middle. The competition is with myself this year. Keep going around in circles.
- 15 laps seems doable. Average of hour and half laps. Last year I did 8 laps, one of my laps took like 9 hours. I slept, I sat and I didn’t keep going. Doubling last year is a goal but it is at the end of this list for a reason.