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Exclusive Preview: Road Holland The Aalsmeer Jersey

2 Road Holland The Aalmsmeer

A sneak peak exclusive for Bike Shop Girl from our friends at Road Holland. The folks at Road Holland are pulling their subtle styles and beautiful reasoning into a lighter weight merino wool (and polyester) full zip jersey, The Aalsmeer.  It helps the jersey comes in two of my favorite colors, light blue and ORANGE! Did I mention they are being made in Miami?? Most of the photos displayed are the women’s jerseys but we are sneaking in a few of the guys for all you male lurkers out there! Road Holland The Aalmsmeer

Welcome The Aalsmeer Jersey from Road Holland

When we launched Road Holland, we were flooded with emails from women who applauded our no girly-girl flower print design aesthetic.  However, we underestimated a couple of things.  One – that women like full zip jerseys just as much as men (even moreso if they wear bibs and we’ll leave it at that…).  And two – that they really like Royal Orange.
We listened and The Aalsmeer, our newest poly-blend merino wool cycling jersey, is our response.
Cut from a lighter than air fabric, The Aalmsmeer is the perfect combination of sophisticated styling and serious performance.  We’ve included a subtle Road Holland crown embroidery on the collar which is then lined with a smart tulip print (the only flowers you’ll see on our jerseys!).
On the back, there are 3 ample cargo pockets and an exterior stash pocket that is perfect for holding credit cards and cash – things you don’t want flying out when you reach for that energy bar.
The Aalsmeer is available in Royal Orange (Go Cavs!), Carolina Blue (Go Heels!), and Milky White.
79% Polyester / 21% Merino Wool
Road Holland embroidered accents
Striped print inside the collar
Three rear cargo pockets
Angled exterior stash pocket
Waist gripper
Earbud/headphone cord pass-through in middle pocket MSRP of $120
With an MSRP of $120 it makes these jerseys very competitive, as long as the fit goes along with all the wonderful things I have heard about Road Holland I’m sure these will be a knock out of the park.

What is the word Aalsmeer mean?

First, Road Holland names all their jerseys after a town in Holland (get it, Road Holland?) and Aalsmeer is where 90% of the world’s flowers pass through…. goes with our saying “women want real flowers, not flower prints on their Jerseys”

About Road Holland

We make serious and stylish cycling wear. Serious because cycling demands clothes that fit well, perform well, and last. Stylish because we believe riders shouldn’t look like ad-emblazoned corporate team clowns just because they are on two wheels. Do you wear a full Redskins kit for that casual weekend match of flag football? What about an authentic Yankees uniform for the afterwork softballl game? We didn’t think so. So if you’re looking for skin-tight, dye-sublimated cheap polyester with lightning bolts, cereal box characters, and team sponsor logos, you won’t find them here. You also won’t find any pretentious attitude here about what and who constitutes cycling. What you will find are friendly down-to-earth people with a love for top-notch materials, always in style designs with fun accents, and flattering cuts that make you look good on and off the bike, whether you are a male, a female, a whip thin racer, or a Clydesdale.

Road Holland is essentially two guys, the founder is Jonathan Schneider the designer and guy behind all the designs and reasoning. Richard Grossman seems to be the man keeping all the wheels turning in the background! Both having essential jobs to making Road Holland a quick success over their first year.

Road Holland: Good People in Cycling Episode 1

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The two guys behind Road Holland are good peeps. You don’t hear me saying that too often, so believe me it is a compliment. While we have talked about them in the past, I have limited it mainly due to the fact they are two guys in the bike industry.

Yesterday Road Holland rolled out the first Episode of Good People in Cycling films.

While so much of the world may see cyclists as neon spandex clad ants that take up too much of the road, the reality is that there are so many wonderful people involved in our sport.

To highlight them, Road Holland is kicking off a film series entitled “Good People In Cycling.” In each episode we’ll take a look at people who are doing extraordinary but often unsung work to help others.

Episode I features Craig Dodson of the Richmond Cycling Corp from Richmond, VA. Craig founded RCC as a way to give back all that he got out of cycling to kids who might otherwise never get on two wheels. In the process, he’s changing lives.

For more information about Craig and Richmond Cycling Corp visit richmondcyclingcorps.org.

Review: Road Holland The Delft Long Sleeve Jersey

7 Road Holland the Delft

MSRP: $130
Details: 100% poly mesh that is wicked breathable, fast drying, and non-conforming. 2 pocket design, 1 with a zipper to hold your smartphone

This jersey looks great and feels even better. The poly mesh was warm enough with a wind vest on a 50′ day. Personally, I would classify this as a long sleeve light weight “spring” jersey. It also wears well with a pair of jeans. Continue reading →

Review: Trek Lexa SLX Women’s Road Bike


3-4 years ago Trek launched a women’s aluminum road bike model line up called “Lexa“. Since, the Lexa has become a widely popular road bike in the US as Trek has offered many different model levels and a variety of colors to appeal to any woman. Additionally, the WSD fit of these bikes is a hit with women of many proportions. I’ve had the opportunity to test ride many Lexas and finally was able to snag an SLX model for a long term review to see how it really will last for women looking to invest in a new road bike.

Continue reading →

Dear Bike Shops, Own Your Brand


It is a funny thing, this time of life that we are living in. That marketing and the “hype” can change someones thoughts and feelings so deeply. A great commercial can change your views of a product more than 10 reviews. The lure of a new bike, new brand, or different culture can be simply pulled from the color of a jersey.

One large goal I have right now is to empower and connect that of bike shops and bike minds across the Southeast. In my travels I hope to pull, piece and play match makers to make the area I love so much to be more bike friendly.

There is one very blatant thing I am seeing as I travel across my land.

We are Eating Each Other’s Dinner

Competition is healthy. I promote it, thrive on it and it drives me. Attempting to be competitive by playing in a ball game I don’t understand due to lack of confidence and self awareness is another thing completely.

How many people do you know that poke fun of someone simply because that person has what they want?

Too many shops are looking at their competition for direction on where they should be going with their own store.

Why? Why are you selling road bikes when you are never on a road and have no one in your shop that road bikes?

Why? Why did you start selling tri bikes when you secretly make fun of them, you’ve never gone from T2 to a run. You don’t know what it means to need to change your bike fit to make this better.

Why? Why are you still ordering 26″ full suspension bikes when you only recently sold the one you’ve been sitting on for the past 8 months?

WHY? Because they are.

You brought in road bikes because you saw Joe’s bike shop doing well with road bikes. You wanted a part of the 1% pie that is road cycling. You took valuable floor space from your thriving mountain sales and put road bikes among the showroom. You brought in more shoes, and higher end spandex. Maybe you started stocking aero bars because you thought that’s what would sell. You have to send someone to fit school because no one in your shop rides road, or has ever had a road fitten done.

You did all this because Joe’s bike shop is doing it.

What are you good at?

Do you only commute and tour? I can guarantee you can sell the crap out of it if you own it. Be proud that you are a commuter. Show off your bike, feature it, OWN IT.

Build Together

Let Joe’s bike shop be a good road shop. If you aren’t a road shop, that’s okay. Be what you are good at. Send the roadies to Joe’s and work with Joe’s to send you the commuter and mountain bikers.

There is a Bigger Fight

Instead of competing with Joe’s bike shop for those 100 roadies you have in your town (and say you hate roadies), how about we figure out with Joe’s bike shop how to convert more people to bikes from golf, hiking, camping, kayaking, tennis & eating nacho’s at the local bar.

I don’t know about you, but I would love to OWN that 1% of the market if together we are all making the market bigger instead of splintering the market and making it weaker.

Hold on, wait a minute

Please don’t confuse this rant with saying every shop should specialize in one segment. I know many shops that cover the wide range of niche’s very well. They empower staff members, the buyers are educated, the owners are hands on. All very good…no GREAT things.

What I am saying is that looking at what the guy is doing across town to help you figure out what you should be doing, or allowing it to dictate what you sell or stock is wrong. Believing in what you do, marketing yourself, owning your brand and believing in bikes will get us all much further.

The bike shops in the same town should be fighting for the same rights and message.

We are all doing this because we love bikes and we want to make money. Now let’s get more people on a bike.

Intro: 2014 Raleigh Capri Women’s Aluminum Road Line

4 Raleigh Capri Header

Hot on the heels of my review of the 2013 Raleigh Capri Carbon 4.0, Raleigh USA has released information on their 2014 line up. Over the next week I’ll be breaking down the line up by category. Keep up to date by checking out the search keyword “Raleigh USA 2014“.

Overall Upgrades to the Raleigh Carpi Series

  • Updated geometry (I’ll personally be looking hard into this as the Raleigh women’s bikes have always fit me out of the box perfectly, hopefully it’s made better!)
  • All Capri models are lighter
  • All Aluminum and Carbon frames feature upgrades seat stays, top and down tubes, and increased stiffness
  • Wheels have been upgraded to be stiffer and lighter
  • New sizing system (will be in a post of itself and linked here when posted)

Raleigh Capri 3.0

2014 Raleigh Capri 3.0 MSRP: $1,300

Spec: Shimano 105 10 Speed with FSA Gossamer Compact
Weight: 20.4 lbs for 52cm
Sizes: 48, 50, 52, 54, 56cm
Thoughts: It’s hard to believe that high end Aluminum frames are gone with the do-do bird, I wish Raleigh’s highest tier of aluminum would be a bit lighter. This is a well spec’d bike, and if weight isn’t a worry safe yourself the cost of upgrading the $450 upgrade to the carbon version with the same parts.

Raleigh Capri 2.0

2014 Raleigh Capri 2.0 MSRP: $950

Spec: Shimano Sora 9 speed
Weight: 21.1 lbs for 52cm
Sizes: 48, 50, 52, 54, 56cm
Thoughts: If you are on a budget but want a bike that will last a couple seasons until you are sure you like this road bike thing, take this bike for a spin. The upgrade to a carbon fork and 9 speed drivetrain is worth the $250 over the 1.0!

Raleigh Capri 1.0

2014 Raleigh Capri 1.0 MSRP: $700

Spec: Shimano Claria 8 speed
Weight: 23.3 lbs for 52cm
Sizes: 48, 50, 52, 54, 56cm
Thoughts: I wish this model came in a 46 for smaller ladies or kids getting in to road biking. Overall though, if you are on a budget you can’t really beat a $700 road bike with a warranty and bike shop to stand behind it.


Preview: Knog Blinder Road Lights

7 Knog Blinder Road Lights

As my hunt continues for amazing bike lights to keep me from being run over, I was sent a set of the new Knog Blinder Road Lights. These rechargeable beauties are part of the hi power series that Knog released earlier this year.

Knog Blinder Road 2 MSRP $79.95

Knog Blinder Road Lights

  • 200 Lumens
  • Light Dimensions: W53mm x H30mm x D63mm
  • Weight: 75g
  • Materials: UV-Resistant, industrial-grade Silicone Rubber Body and Straps. Polycarbonate Housing. PMMA Lens. Anodised Aluminium Heat sink. Anodised Aluminium Fascia and solid Stainless Steel MIMLatch
  • Rechargeable Lithium Polymer (USB). This saves using about 600 AAA Alkaline batteries during the lights lifetime.
  • Waterproof: 100% Waterproof and Dust Proof.
  • Light Modes: Total of 8 light modes: 1. Narrow Low Beam, 2. Narrow High Beam, 3. Wide Low Beam,4. Wide High Beam, 5. Dual Low Beam, 6. Dual High Beam, 7. Flashing Alternate, 8. Flashing-1 LED Steady/1 LED flashing.
  • Burn time: Low-beam modes: Steady 2hr, Flash mode 6hr. High-beam modes:Steady 1hr / Flash mode: 4hr.
  • Charge time: 5 hour charge time.
  • Bike Attachment: Two removable silicone straps for bars 22-28mm / 29-35mm. Helmet mount included

Knog Blinder Road R MSRP $59.95

Knog Blinder Road Lights

  • 70 lumens in strobe mode (peak)
  • Dimensions: W27mm x H76mm x D52mm
  • Weight: 52g
  • Materials: UV-Resistant, industrial-grade Silicone Rubber Body and Straps. Polycarbonate Housing. PMMA Lens. Anodised Aluminium Heat sink. Anodised Aluminium Fascia and solid Stainless Steel MIMLatch.
  • Rechargeable Lithium Polymer (USB). This saves using about 600 AAA Alkaline batteries during the lights lifetime.
  • Light Modes: 5 light modes: 1.Steady, 2.Fast, 3.Chaser, 4.Peleton, 5. Eco-Flash.
  • Burn time: lasting up to 3.5 hours in Steady mode, 4 hours in Fast, 5 hours in Chaser, 13 hours in Peloton Mode and 20 hours in Eco-Flash.
  • Bike Attachment: Tool-less attachment for standard rear posts measuring 22-32mm. Not suitable for aero post design

Out of the Box Thoughts

The look of Knog lights have always been a clean, catchy, subtle design. The question has always been the quality and longetivity of the light. These new Blinder Road Lights seem to have a bit more to them, first in the band which is much thicker than their other lights, and then second are the cords they are finally shipping with their USB charging lights. You struggle any longer trying to plug one of their lights into the back of your computer or keyboard thanks to this long USB extender.

Only time will tell how the lights hold up, and how long they really do keep their charge. Give me a couple weeks to push the test of these little lights! Learn more over at Knog.

Support Bike Shop Girl

If you are in the market for new lights, click through this link to JensonUSA where I receive a commission off anything you buy (as long as you do so after clicking the link!)

Disclaimer: These Knog lights were provided at no charge for review. 

Motivational Monday with Lori

1 Motivational Monday with Lori


Lori, North Carolina


Road riding and mountain biking


Of course, learning to ride when I was 5 or 6.

What really gave me the bug for riding the road…a friend and I went to ride Railroad Grade Road. It’s a 10-mile stretch of flat road all along the New River. Our main objective was to run over all the wooly worms we could find. And I found a sense of freedom that day that I could go anywhere on my bike and didn’t need a car all the time.


My 17-month old son. I’m 41. I have to stay in shape to keep up with him.


24 Hours of Booty in Charlotte, NC. I did my first century since giving birth. I could have ridden more but I didn’t want to kill myself in the 100 degree heat. I did 80+ miles between 10pm-2pm.


2008 Bianchi Valentina, full carbon, even the carbon tubulars.
2006 Bianchi 928. Used to be my main road bike until Valentina showed up. Now it’s set up as a flat-bar road bike I used to pull my son in his Chariot on the Greenway.
2005 Bianchi Axis – cross bike we love to ride the dirt road with.
2008 Santa Cruz Blur XC. I love this bike. So much fun although I ride it less than any of the others.
2007 Redline R77 – my nasty weather road bike…bought the frame for $75. Built it up full Sram Rival…it’s 16lbs…lighter than a friend’s bike who paid almost $4k for hers. hahaha
AND, 2000 Santana Arriva tandem. Ofcourse, I have to shard this one with my husband…we LOVE this bike. Nobody wants to ride with us because we HAUL ASS!!

Motivational Monday, a Monday tradition at Bike Shop Girl, my goal to keep you motivated and to be striving on the bike even during a hard week or long hours at work. Are you a woman that bicycles? Fill out this easy form and be part of our motivational movement!

2012 Trek Lexa Women’s Road Bikes

11 2012 Trek Bikes Lexa S

Looking for a review of the Trek Lexa? Check it out here.

The 2011 Trek Lexa bikes were an amazing hit for Trek Bikes corporation.

It’s one of the top selling women’s road bikes. Many women asked for Lexa by name at demos, and dealers also told us they had many women coming in asking about them. Women love the comfortable fit, race-inspired performance, and the fact that we have so many color and graphics options. It was fantastic to see so many of them at the many triathlons that we sponsored this year. - Trek Women Brand Manager

Continue reading →