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ridley x-fire

2013 Ridley Helium

Bike Profile: Ridley Helium SL

Earlier this spring I brought in a Ridley Helium SL to show to shops and put some miles on. This is the lightest bike Ridley has ever built, and honestly a joy to ride. As stiff as most will ever need, and super light. 15 lbs out of the box with Fulcrum Racing 3’s on it! With the move to Denver I’ll be selling this bike (look in the upcoming weeks for the post for details on pricing) but I as it is such an awesome bike I wanted to fe…

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Reality Bikes Ridley Owner Appreciation Day

Reality Bikes Ridley Customer Appreciation Event

…since Ridley is a brand I represent this event was a very unique way for a shop to hold a non-salesy in store (and bike ride) while influencing customers. The event was well attended, the ride was casual but sporty and there was even a couple hundred feet of gravel road riding thrown in there for our “Pave tested” Ridleys. Does your shop host any events like this? What was your experience when attending or organizing?    …

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