Search Results for: "ridley x-fire"

2013 Ridley Helium
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Bike Profile: Ridley Helium SL

Earlier this spring I brought in a Ridley Helium SL to show to shops and put some miles on. This is the lightest bike Ridley has ever built, and honestly a joy to ride. As stiff as most will ever need, and super light. 15 lbs out of the box with Fulcrum Racing 3′s on it! With the move to Denver I’ll be selling this bike (look in the upcoming weeks for the post for details on pricing) but I as it is such an awesome bike I wanted to feature it before it left my fleet.

Ridley Helium SL

MSRP: $6,995
Details: 60, 40, 30 ton hi-mod carbon frame. SRAM Red group, Fulcrum Racing 3 wheels, Forza cockpit (bar, stem, seatpost)

 

2013 Ridley Helium

2013 Ridley Helium

Reality Bikes Ridley Owner Appreciation Day
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Reality Bikes Ridley Customer Appreciation Event

This past Sunday I drove down to the Atlanta metro for an event with Reality Bikes in Cumming, GA. The event was simply bringing together Ridley riding customers and new friends  for a ride, celebration of all things Belgium (food and beer) and looking at the new 2013 product.

While I am very biased since Ridley is a brand I represent this event was a very unique way for a shop to hold a non-salesy in store (and bike ride) while influencing customers. The event was well attended, the ride was casual but sporty and there was even a couple hundred feet of gravel road riding thrown in there for our “Pave tested” Ridleys.

Does your shop host any events like this? What was your experience when attending or organizing?

 

 

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