We talk with Eric Bjorling, Brand Manager of Trek Bicycles, about the MOST important topic we can tackle, cycling safety.

Learn about Trek’s safety research, new products, and the bicycle to vehicle technology they are currently working on.

Show Notes

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  1. So trek to design the bike around a SOV #lol
    The day of the SOV has passed, its not about carbon, its about space, its about life cycle carbon footprint.
    The next gen is not purchasing SOV’s … an era is changing!
    .btw – an SOV is a single occupied vehicle

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