Arleigh talks with Jude Gerace from Sugar Wheelworks as they discuss why service should always be the answer in the bike industry, why we need to move away from the “independent bicycle dealer” framework & being a woman in the bike industry.
- The inspiration for this call: Opinion: It’s the end of the road for the IBD: Say hello to the IBS
- Videos on Sugar Wheelworks:
- What makes Sugar Wheelworks different? They listen and have criteria to answer.
- Lean Manufacturing
Question for you
How can the bike industry move the needle when it comes to simply getting people on bikes? How do we think of the user journey and the barriers they need to overcome?
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