In 2007, our founder Arleigh Greenwald (Bike Shop Girl) was cutting her teeth on Twitter and Facebook to connect with potential clients for her bike shops. She ended up connecting with people across the southeast and selling them custom Serotta or Trek Project One bikes that customers would drive hours to pick up. Since then, Arleigh has been obsessively working on bike shop marketing and operation plans from strategic planning to implementing with bike shops of all sizes. In 2018, Arleigh took it a step further to really start focusing on building a better bike industry by helping the heart of every good bike community – a great bike shop.

We believe in building a better bike industry,
one bike shop at a time.

Our goal in bike shop marketing is to get your message and services to the right audience with proven tactics so that you know what you are doing down to the day that will lead to more sales and growth for your store.

The Key Ingredients to Successful Bike Shop Marketing

  1. Make a plan. First by seasons and then 6-week bite size cycles.
  2. Optimize your owned marketing outlets from your own website to email and customer database
  3. Reply to all reviews, good or bad, on Facebook, Yelp, and Google.
  4. Create an email and text plan for contacting current or interested customers
  5. Commit to the social channels you are going to be on, 1-2 to start
  6. Dominate community management. Comment, retweet, share, engage!
  7. Don’t post to post. Make content that is helpful or entertaining. If you can’t, don’t post.
  8. Track your results. What is working and what’s not? Make a hypothesis why and test more.

Our Bike Shop Marketing Services

Bike Shop Business Planning & Strategy

Running a bike shop is more difficult than ever. Shops are closing faster than they are opening. The shops that have a core focus and strategy will be playing the long game and not the race to the bottom. The BSG team will help you come up with a business and marketing strategy to not only compete but to change the game of bicycle retail.

Bike Shop Marketing

Your bike shop deserves a marketing plan that is well designed and executed on. From local search results, social media, email campaigns, content creation to event marketing and paid media campaigns – our team has done it all from Fortune 500 brands to providing incredible bang for the buck results to the smallest of shops.

Bike Shop Web Design & SEO

We have strong opinions when it comes to a bike shop’s web design and SEO efforts, and we have the results to show for it. Here are a few:

  1. You should own your content
  2. It should mirror your brand story and deliver an excellent user experience
  3. Your website should be built to drive real results

Let’s build something that surpasses all three.

Bike Industry Marketing

User Experience Design

We believe that the bike industry is significantly lacking user experience design. This is where you uncover your target user’s needs, goals, and barriers, and then design your product, marketing, or even shop floor plan as a solution. Our team is experienced in user research, surveys, interviews, to designing and testing a product or feature.

Social Media

Starting with a broad social media strategy to down to the daily channel management we have helped every level in the bike industry from brands, to local bike shops, nonprofits, and local urban planning campaigns. Our main goal is always engagement with the target audience that will move the proper KPI.

Content Solutions

The BSG team provides the copy, photo, and video for your website, blogs, press releases, and social media channels.

Let Us Prove Our Bike Shop Marketing to You

Our expertise in creating effective bike shop marketing plans and content helps you tell your story, be a resource to your target audience, and drive results to your business. No two marketing plans are the same and we tailor each one to your business goals. Most of our initial work with bike shops include a “proving our worth” stage where we tackle some low hanging fruit. This may include revamping your website, running a short sale or managing a paid advertising campaign so that bikes shops see how we work and receive that short-term return on investment. Our no-contract policy only exists because of our confidence in our ability to produce results with bike shop marketing.

Client Review


“I cannot be happier working with Bike Shop Girl for bike shop marketing integration, and highly recommend their services.”

– Rick Vosper, Cervelo Cycles

Bike Shop Marketing Packages

These are starting points and we tailor each package to a shop’s needs

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