6 weeks ago my family was heavily contemplating opening our very own bike shop here in Denver, Colorado. An amazing opportunity dropped in our laps for a perfect location near our home in Northeast Denver. We ran through all the various scenarios, but in the end this isn’t the time for our young family to dedicate ourselves to a traditional bicycle shop. It hurts to the core to pass up on the opportunity, but I also know that it was the right decision for everyone involved especially my two favorite humans – my wife, and daughter.
During the business planning I listed out all of the my personal reasons I wanted to open a shop. A couple of weeks after turning down the location I returned to that list, and with new eyes saw that the top 4 reasons I wanted to open a bike shop didn’t include a brick and mortar location.
The top 4 reasons why I wanted to open a bike shop
- Provide the best repair, and customer service possible
- Identify, and help eliminate the barriers keeping my neighbors from riding their bikes more often
- Build a friendly cycling community for families and everyday cyclists
- Become a valuable resource for routes, rides, and unique cycling events in NE Denver
As you may have also noticed, none of these reasons were specific to selling bikes, but instead selling (and servicing) an amazing experience. I’ve thought a lot about this over the past few years of my life, and it only increased when the idea of a shop came to light. How can I rethink bicycle sales and service? Momentarily my wife and I discussed a mobile bike shop, but it seemed the cost to entry was too high. You need a huge van ($60k+), a good amount of inventory ($15k+), and a lot of time. Then last week a light bulb went off while helping a neighbor with her bike that was having issues after it was recently repaired by the only bike shop in the area. How about I do bicycle service and sales my way? How do I help my neighbors receive great service, and resources without dealing with the negative side of many bike shops?
Answer: Open a mobile bike shop of course.
A community focused business bringing professional bicycle service to my neighbors doorsteps. The business will grow as I ask more questions to determine how to get my neighbors pedaling more. For now I am focused on services, and basic accessories that bridge the recreational gap. Things like lights, locks, and bike commuting accessories.
A business has been created. Liability insurance has been signed. In the first few days I’ve worked on 10+ bikes under the business name of Bike Shop Girl LLC. There are future plans of course, but for now I’m excited to go back to my roots as a master mechanic servicing my local Northeast Denver area.
If you are in the Stapleton, Lowry, Park Hill, or west Aurora area you can easily book a bike servicing appointment online!
Thanks for joining in this ride of a lifetime,
Photo credit: The amazing MattNikkel.com