It is very easy to say that I have entered the greatest chapter of my life with the birth of my daughter, Ellington, earlier this year. What I haven’t told you fully is that I stepped out of the full time bike shop world in May to spend most of my days with Ellington. The decision was difficult as I loved the organization I was helping to build but in the end I was faced with the reality that I didn’t want my daughter to grow up in the bicycle industry as it sits today. Instead, it became clear that the best place I could put myself was outside of a single bike shop in order to elevate many bike shops and to help create a new model to push the bicycle industry into a new and healthier place.
At night I have been building a company to help businesses with marketing and brand strategy. Shift Up Strategies is the legacy I want to give my daughter. Advancing small to mid-sized businesses to understand business tactics, buying strategies and marketing plans so they can operate at a much higher gear. It has been an exciting venture to help business owners find the excitement for their business they had lost in the day to day of running a business. Want to talk shop? Get in touch.
On a philanthropic front I am putting more energy into building connected communities for my daughter to grow up in. We bought a house in a very planned community of Denver called Stapleton. The biggest draw for us was the complete street design and acres of open space for our family to explore. Most of my efforts are being channeled through BikeDenver, a member based non-profit advocating for biking in Denver. (Are you a member?!) I’m excited to share some of the projects we are working on in the near future.
Two months into spending 80+ hours a week with Ellie and helping to support my wife as she tackles her last year of residency I can say this is the best gift I have ever been given. To be given the chance to focus 100% on my family’s happiness and my daughter’s well being is something that can never be replaced with job titles or career ladders. Finally, the chance to explore my opportunities outside of a 9-5 has been a blessing in disguise. I’m so excited to share my experiences as a mom, a small business owner and a complete street advocate.
What’s next? Time to shop for a family bike to move my little girl around these bike lanes.