As you are probably aware, I am an active user and abuser of social media channels. By priority and preference I use Twitter, Instagram, Facebook and Pinterest to converse with fellow bike nerds and promote this website.
I have been doing my best to Like, Follow and curate all local bike shops on the various platforms. While it is encouraging to see more and more local bike shops harnessing the power of social media, it is disheartening to see the limited updates, the Tweets that are simply Facebook updates with the fb link and the lack of engaging, original, content.
Yes, I get it. There is not enough time in the day, but social is here for the taking. I’m also a bit biased since a good part of my professional life is in a digital ad agency running social strategy and content creation for large corporations.
Before I launch into a “how-to” series I would love some comments from local bike shops & consumers.
Local bike shops – What are your current pros and cons? What is working, what is confusing and where do you want to go with your digital marketing?
Consumers – How do you want your local bike shop to be using the social channels you are on?