Why Should We Buy Local When It Isn’t Equal?
During the past month of mad scrambles to get presents and my new routine of walking the streets of Boulder, Colorado, past boutique’s and chains I have become jaded.
I believe my feelings changed around the time American Express started pushing “Small Business Saturday” the day after Black Friday several years ago. If you really are a small business owner, there is a chance you don’t even accept American Express because of the raised fee’s the card brings. Small Business Saturday should be sponsored by the US Treasury to promote the exchange of paper bills and metal coins, not plastic that costs the small business more margin (think 3% of the maybe 30% that the merchant may be netting.)
Back to my original thoughts.
I’m a proud gold card carrying Starbucks customer. Daily, I walk past many cute little coffee shops in Boulder, Colorado, on my way to the office in the morning. I have tried three over the past month, a couple of them numerous times, and it has been a 50/50 split of leaving with happiness. Maybe I have high expectations but to me a local business should deliver me an equal, or maybe even better, experience of the chain next store. I’ll happily pay a bit more for this. The coffee should taste equal or better, the atmosphere should be welcoming.
Here have been my experiences at these local coffee shops
- My credit card was accidentally charged twice
- My drink order was forgotten
- The staff treated me like I didn’t belong (no smile, no exchange of pleasantries)
- Twice, I have walked away with an amazing cup of coffee but all other times my Keurig produces equal quality
Get to the point
This venting is not to ridicule the local coffee houses of Boulder but to prove a point that buying local does not mean that you should be settling.
There have been many comments over the years when I link to JensonUSA or any online retailer to buy a product that I’m not showing love for local bike shops. While I have the softest place in my heart saved for local bike shops with out the name “Trek” or “Giant” in their name, I also have a higher level of standards for these shops. Being a local bike shop does not mean you have arrogance about you, your mechanics are too good for hybrids and your bathrooms reek. Being a local shop means you need to be better, work longer hours, and have higher standards. If you can’t deliver that, then I will take my money elsewhere and recommend for others to go somewhere I know they will be treated well like REI or JensonUSA.
As the world of consumerism changes, I don’t believe Amazon is the devil or the end of local businesses. I believe local businesses need to step up the service, the quality and they will be happily rewarded.