Could it be… an outdoor women’s media event? Maybe we really are making change happen! Once I have more background on this event in June I will let you all know.
Interbike and Outdoor Retailer, two of the largest retail sports product trade shows in the world, today announced that they’ve joined forces to launch a new experiential media event highlighting women’s-specific products. The event will connect a limited number of cycling and outdoor product manufacturers with mainstream non-endemic journalists to test the latest in women’s-specific products in the environments in which they were intended.
Set to take place June 10-12, 2014 at the Crystal Springs Resort in Northern New Jersey, The Women’s Story will feature 20-25 brands showcasing the most innovative women’s-specific cycling and outdoor products.
Invited journalists will have an opportunity to truly understand the mechanics behind women’s-specific products by riding a mountain bike or testing running shoes on an off-road trail, experiencing stand up paddleboarding (SUP) on a nearby lake, trying the latest yoga gear and apparel, climbing and other outdoor and cycling activities on the Crystal Springs Resort grounds.
The Women’s Story will open to local outdoor and bicycle retailers after 2pm on the final day, allowing for product demonstrations and conversations with both manufacturers and media.