Driving Retail Success: Transitioning from Summer to Fall
As Summer winds down you should still have Summer Soft Goods displayed.
Even though it’s still hot outside, your fall apparel is arriving. Now is the time to get the fall apparel on those new wood hangers, get your customers thinking about Fall riding and staying warm doing it. Create a focal point that shows off the new Fall styles. You can use your entrance flat table area to start the process. Dress up a ¾ torso mannequin in Fall styles, display warm gloves, socks, and long sleeve jerseys or jackets. You can do any number of display renderings in multiple areas to send the message it’s time to start thinking Fall apparel. It’s also time to start filling your floor fixtures with warmers, long finger gloves, warm socks, booties, and head wear.
Here are two basic examples of a Fall flat table display, and an accessory cart with warmers, head wear, and booties ready for Fall.
Sign up for these weekly tips by sending Bruce an email at: brsignup at pearlizumi.com for Pearl iZUMi’s DRS Tip of the week and receive merchandising tips to help you improve your retail presentation and sell more.