Better Bike Industry

Driving Retail Success: Staff Apparel

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Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi

Store owners that use printed custom shop shirts for the staff to wear, can also promote your brand. Custom shop apparel helps you to run a more organized business. Custom shop shirts not only further promotes your brand, it tells your customer here is a member of my staff that can help them. My vote is (as a customer) I would prefer to locate someone that clearly wears a shop shirt. Make sure you bring in a comfortable shirt so it stays on the staff member, and also make sure it’s available in a women’s specific design. Women prefer their own genders apparel.

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  1. 31 Aug ’13 at 4:30 pm — Reply

    I always find it makes a great unifier amongst the staff…creating more of a ‘team’ vibe, also.

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