Close

Pearl Izumi Driving Retail

Driving Retail Success: Staff Apparel

3 Flares 3 Flares ×

Presented by: Bruce Schofield, Retail Services Lead, Pearl iZUMi

Store owners that use printed custom shop shirts for the staff to wear, can also promote your brand. Custom shop apparel helps you to run a more organized business. Custom shop shirts not only further promotes your brand, it tells your customer here is a member of my staff that can help them. My vote is (as a customer) I would prefer to locate someone that clearly wears a shop shirt. Make sure you bring in a comfortable shirt so it stays on the staff member, and also make sure it’s available in a women’s specific design. Women prefer their own genders apparel.

Sign up for these weekly tips by sending Bruce an email at: brsignup at pearlizumi.com for Pearl iZUMi’s DRS Tip of the week and receive merchandising tips to help you improve your retail presentation and sell more.

About the Author

Bike Shop Girl has over 12 years of bicycle industry experience and hands on knowledge. Hoping to empower women and others on the bike so they too can feel the freedom and power that two wheels can give someone.

2 Comments

  1. I always find it makes a great unifier amongst the staff…creating more of a ‘team’ vibe, also.

Leave a Reply

3 Flares Twitter 1 Facebook 2 Google+ 0 Pin It Share 0 Email -- 3 Flares ×