When I tell people I run a website with the goal to empower women in cycling they automatically hear “feminist.” This is as far from truth as you can get as I simply want more people on bikes, and realize that a huge opportunity is to empower women on two wheels.
Last week the Bike League released a report wrapping women’s cycling stats and misconceptions together. The report, Women on a Roll, is a great summary of the state of cycling but not just for women – for everyone. Anyone working to get more people on bikes could benefit from reading the stats and assumptions found in this report. Stripping the spandex and politics from getting more bikes on the road this report gives a great baseline for many shops and advocacy groups to build forward momentum off of.
Focus on the 5 C’s
Catchy, but effective. The 5 C’s will help increase ridership in all communities (and across most niches.)
If brands, product managers, bike shop owners, and advocacy directors focused on the 5 C’s cycling will be headed in a positive direction.