Bike Expo New York Women’s Panel
Focuses on Attracting More Women to the Bike Lanes
Will Bike Share Help Close the Cycling Gender Gap?
New York, April 29 – Riding a bicycle in New York City is efficient, affordable, healthy and, above all, fun. Popularity of cycling for transportation and recreation is about to soar to new heights as the bike share system, due to launch in May, attracts more New Yorkers to this city’s growing network of bike lanes.
Still, women are under-represented among the ranks of New York City cyclists – men outnumber women 3 to 1 in commuter trips, according to the Alliance for Biking and Walking 2012 Benchmarking Report.
Overcoming the barriers and making cycling a part of everyday life in the city will be the focus of the panel, No Sweat! A Girls’ Guide to Riding a Bicycle in NYC, presented by the city cycling blog velojoy.com and Bike New York at Bike Expo New York at 1 p.m. on Saturday, May 4.
Susi Wunsch, Founder of velojoy.com, a growing online source of news, information and inspiration for city cyclists and bike-curious New Yorkers.
- Julie Hirschfeld, Founder of Adeline Adeline bicycle shop
- Dani Simons, Director of Marketing for NYC Bike Share, the operators of the Citi Bikebike share system
- Caroline Samponaro, Senior Director of Campaigns & Organizing at Transportation Alternatives
- Diane Jones Randall, Director of Custom Publishing at NBC Universal’s iVillage, recently started cycling for recreation and fitness
- Stephanie Kaplan, a 2013 Women’s Cycling Ambassador for Specialized Bicycles, NYC bike commuter and racer
The one-hour presentation on the main stage, directly following the BE Chic, BE NY Fashion Show presented by Momentum Magazine, also will feature a prize drawing for a reflective tailored cycling rain cape by Cleverhood.