08 Feb For the Love of Retail Experiences
When you pair my love of design and retail you have a very, very, strong passion for the “retail experience.” What is a retail experience? A mix of great customer experience, accessorized displays and a well laid out “flow” of a store.
As I travel across the country, visit more bicycle shops and share stories of retail experiences with shops I am slowly watching a transformation. No more than 5 years ago most bike shops looked much like an auto parts dealers, aisles of bikes, slat wall, grid wall, and really anything that you could hang a bike or product on. While there still are many of these slat walled shops around you can watch the smarter shops transform into boutiques or speciality shop, REI’s and Ikeas. Less slat wall, more story telling and a beautiful EXPERIENCE.
Amazon and the online retailers of the world are changing what a bike shop has to do to be relevant. A good local bike shop will be three things: 1. A resource 2. Pillar in the local cycling community 3. Deliver a retail experience.
To encourage this retail experience I have started a Pinterest board to share others photos, my own from travels and hopefully encourage more shops to step up and create better experiences for their consumers.