Bike Shop Girl in 2013
It’s an amazing thing, the first day of a new year and everything that it allows a human to feel. You are able to have closure for the year past and take a deep breath to move forward into the next 365 days of progress.
First to Look at Personal Ties
Behind the scenes I took the past week to plot out a lot of restructure, efficiencies and honestly cleaning out clutter (including storage with lots of wheels for sale!)
Pulling back from the things that stretch me thin with small results and honing down on key things for more impact. Turning my personal life more to an in person life, while still utilizing social media aspects in my personal life. I’m focusing more on push channels such as Instagram, Spotify and Twitter which pushes out my content (or consuming music which pushes out the feed of what I am listening to.) An outsiders view of my Facebook wall will look active, populated with photos from Instagram or Flickr, my Spotify tunes in the corner, and morning inspirational quotes that I am timing out through Hootsuite two weeks at a time to deliver around 7am EST to both my personal Facebook and Twitter accounts. I won’t be on Facebook though, I won’t be sucked into looking at hundreds of photos, liking post or reading random post that get me riled up and losing time that I didn’t have to lose.
Pushing Bike Shop Girl into 2013
In the past I’ve spoken about finding my words for Bike Shop Girl now that I work as a rep within the industry. Reviews have to be sparse, advertising limited as I’m really trying to promote local bike shops, and I don’t want this outlet to only be a personal blog for rants (those will always be apart of the structure.)
Motivation, Inspiration and Empowerment
Three words to live by in our daily life. To leave this world a better place then we found it, that is how we all should look back at our life!
In 2013 my goal is to motivate, inspire and empower you as a cyclist and maybe even a bit as a human being. We are an interesting group, those that chose two wheels for hobby, transportation or passion. At the end we use the same style of vehicle to move us forward in life. Let’s all pull together and focus on making our community stronger, smarter and safer.
Design and Feel
One of the pieces that kept me up late over the past few weeks was the look and feel of Bike Shop Girl for 2013 to support the above goals. What will the site look like, a personal blog, a magazine and how will that flow? I’m pulling in a couple friends to consult on this and you should see the end result soon.
While I’m still focused on women, I realize that guys will come along for the ride. All of us need motivated, inspired and empowered! Looking at the demographic of my followers on Facebook it is split pretty evenly women to men. The reviews, product and mission of this site is not changing, but you may see more guys writing as guest authors.
Guest and Monthly Columns
Bringing in guest writers and friends to author columns will be part of reaching more computer screens, minds, interest and people.
Focusing on specific topics for a week, month or quarter of time. The first series will be from now through first quarter focused on keeping people riding when the weather is crappy. Articles of motivation, tips to keep your bike running, ideas of staying warm and maybe just great photos of playing in the snow.
If you are interested in helping feel free to drop me a line! arleigh at gmail.com
Let’s Do This!
Keep the words flowing, keep the ideas and questions pushing at me. Let’s make 2013 our best year yet, together we can motivate, inspire and empower each other.