I work in the bike industry which means I do not make crazy amounts of money in order to justify paying $85 for a merino wool tshirt. But, I want it so badly.
Then there are their cycling caps. Sexy and I own one. Thanks to Peter with Bike Law. Best cycling cap I’ve ever had. $40. WTH.
Finally, these boxers. They look so yummy and delicious to sleep in, or lay on the couch, or work out in (under shorts) at the gym. Merino wool, pink, boxers. Oddly, they are affordable in my head. $40