Open Letter to Marketing & PR Agencies in the Bicycle Industry
Marketing departments, CEO’s and public relations agencies this is for you
It is Sunday evening at 5pm eastern standard time. In 12 hours I will be at the airport on my way to Las Vegas for Interbike. Most of my collegues and friends are either in Las Vegas or on their way. They aren’t sitting by their phone or computer waiting…
We aren’t waiting to get your press release the Saturday night before a show that starts on Monday. We don’t want a meeting invitation hours before we travel. We want planning, we want to be prepared and we want to get your shit at least 5 days ago.
I do my best to walk into a trade show, conference or any meeting (with ANYONE) prepared. Product or person researched. Questions formed. Batteries charged. Clothes wrinkle free and brain ready to rock.
When you send me meeting request last minute, or photos of product being launched… or the best yet, a link to a website that doesn’t even have a page holder but a dead link. You have sacrificed your image and even more, you have put yourself into a class that I don’t believe you give a shit about your product or those you are asking to promote it.
Next time you aren’t prepared here’s a suggestion. Don’t message or email me unless you are telling me to stop by your booth for a free beer. No time commitments, no broken links. Just a text email, text message or phone call that shows you realize you are behind the times but want to connect when I can.
My job over the next 7 days is two fold:
#1 sell product for the brands I represent in the Southeast.
#2 to promote product I believe my readers will enjoy.
It is not to promote a product I believe will let them down, come to market late or backed by people that don’t have their goods straight. You aren’t paying me and every person that emailed over the past 5 days.. I don’t owe a favor to. The people that I owe favors to have been contacted and meetings (or beer) have been setup.
Who am I to say all this? I’ve brought many marketing campaigns and products to market bigger than your jersey or new bike wheel design. There is rhyme and reason to it. Being a class act and putting your best foot forward are PR 101.
Arleigh Jenkins – Bike Shop Girl.
PS. I may stop by your booth to give you a hard time. I promise I’ll be smiling and I’m not there to piss you off. I want the bike industry to grow, be strong and have standards. Take this as my way of helping you get there.