Starting last night through Sunday I am at a tradeshow called Frostbike. Much of my content and typery for the next few days will be wrapped around thoughts, concepts, product and conversations that come out of this tradeshow. Because of this I would like to quickly explain what it is and why it matters to me – which means also why you should continue reading. This is my version of what Frostbike is, I am biased as I am paid by the company that puts the event on, so that is my FTC warning. Also, all thoughts are my own and not of Frostbike or Quality Bicycle Products. (BLAH)
What is Frostbike?
Frostbike I believe started as an open house for distributor Quality Bicycle Products. To show off their main products and to give bicycle dealers (bike shops) the chance to come see and touch stuff that you only would normally see at Interbike. It has grown from an open house to really a mini Interbike that sells out rather quickly. You must be a Quality Bicycle Product dealer with an active account, and bla bla bla but the benefits of a smaller and more intiment settings with really the QUALITY bicycle products in the industry is very unique.
Why is Frostbike Different?
One thing that Frostbike is also is a bicycle dealer education show. There are seminars running the whole time from running your business, to marketing, to financial planning, to hiring, to merchandising, to brand education, to category education and so on. What is so unique about this is that for a good amount of it, it isn’t about product we (QBP) sells, it is about making the bicycle dealer more successful and profitable.
Finally it is also often used as a stepping stones for brands that QBP solely distributes or owns to launch at. The much anticipated 2013 Ridley Cyclocross will be shown off later this weekend, the official US launch of Campy’s EPS groups and several other things coming down the pipe that I would be in deep crap if I mentioned.
There you go, in a nutshell as best as I could without asking the lawyers or marketing geniuses!